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Planning for Modernization: The Top Considerations When Migrating from SAS MA to CI 360

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Next Session: May 15th, 11:00 AM - 1:00 PM EST | Alternative dates available on request

Format: Online, instructor-led event (MS Teams)

Sign up for a free, personalized conversation with Munvo’s SAS experts. We will explore:
  • Impact of SAS Marketing Automations 2025 end-of-life
  • Aspects to consider when modernizing SAS MA
  • Insights into factors that affect migration

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Please fill in the form below and we will be in touch to coordinate session details.
  • What are the top considerations in modernization from SAS MA to CI 360?
  • How to gauge the effort required to migrate from SAS MA to CI 360?
  • How will campaigns need to change to make the most of CI 360 customer journeys?

What Can You Expect from the Workshop?

MA Environment Assessment: 

  • Dealing with customizations to the MA environment
  • Ensuring parity with legacy features in a contemporary solution
  • Identifying what’s reusable and what may require modifications

Effort Evaluation for Modernization: 

  • Assessing IT requirements 
  • Evaluating necessary skills requirements
  • Identifying updates required for business processes 

Modernizing Marketing Considerations: 

  • Expanding channel reach and maximizing segment reusability across channels 
  • Effective journey management and orchestration 
  • Incorporating real-time interactions through enhanced channel integrations 
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Who is This Designed For?

This workshop is designed for companies facing the challenges of transitioning from SAS MA to SAS CI 360. Our target audience includes:

  • Marketing Directors and Managers
  • IT Professionals
  • SAS Administrators
  • Marketing Operations Specialists
  • Marketing Analysts
  • Related Professionals

Training Instructor

shaun-memon

Shaun Memon, Director of Customer Intelligence Practice

With over 5 years at Munvo, Shaun excels in digital transformations and streamlining marketing processes across diverse industries. As a consultant he has driven successful initiatives, encompassing upgrades, process enhancements, use case enablement, best practices implementation, and improvements in reporting and attribution. Shaun’s expertise centers on refining marketing processes, instituting best practices, and crafting highly effective marketing strategies. 

With over 5 years at Munvo, Shaun Memon excels in digital transformations and streamlining marketing processes across diverse industries. As a senior consultant, he has driven successful initiatives, encompassing upgrades, process enhancements, use case enablement, best practices implementation, and improvements in reporting and attribution. Shaun’s expertise centers on refining marketing processes, instituting best practices, and crafting highly effective marketing strategies, cementing his reputation as a trusted authority in marketing technology and process enhancement.

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