Planning for Modernization:
The Top Considerations When Migrating from SAS MA to Customer Intelligence 360
Next Session: March 26th & April 30th 2025, 11:00 AM - 1:00 PM EST
(Alternative dates available on request)
Format: Online, instructor-led event (MS Teams)
Sign up for a free, personalized conversation with Munvo’s SAS experts. We will explore:
- Impact of SAS Marketing Automations 2025 end-of-life
- Aspects to consider when modernizing SAS MA
- Insights into factors that affect migration
Register Now
Please fill in the form below and we will be in touch to coordinate session details.
Please note: This workshop is tailored for professionals from industries outside of IT consulting.
- What are the top considerations in modernization from SAS MA to CI 360?
- How to gauge the effort required to migrate from SAS MA to CI 360?
- How will campaigns need to change to make the most of CI 360 customer journeys?
What Can You Expect from the Workshop?
- Welcome & Introductions
- Meet the team and other participants.
- Share your role, experiences with SAS MA, and migration goals.
- Why Modernize?
- Explore the key reasons for moving from SAS MA to CI 360.
- Learn about the benefits of modernization, including improved scalability, enhanced data capabilities, and next-generation marketing automation.
- Understanding CI 360
- Overview of SAS CI 360 features and capabilities.
- Learn how CI 360 offers a comprehensive marketing ecosystem to deliver data-driven, personalized experiences across multiple channels.
- Migration Planning & Strategy
- Step 1 Preparing Your Data: Best practices for assessing, cleaning, and structuring your data before migration.
- Step 2 Mapping Current Processes to CI 360: Learn how to replicate and improve your existing workflows in the new platform.
- Step 3 Key Technical Considerations: Understand the technical architecture and integrations needed for a seamless transition.
- Hands-On: CI 360 Walkthrough
- Explore the CI 360 user interface and key tools.
- Set up a basic marketing campaign and see CI 360’s advanced reporting in action.
- Q&A and Expert Consultation
- Open floor for questions on migration challenges and technical details.
- Discuss your specific migration scenarios and get personalized advice from our experts.
Who is This Designed For?
This workshop is designed for companies facing the challenges of transitioning from SAS MA to SAS CI 360. Our target audience includes:
- Marketing Directors and Managers
- IT Professionals
- SAS Administrators
- Marketing Operations Specialists
- Marketing Analysts
- Related Professionals
Training Instructor
Shaun Memon, Director of Customer Intelligence Practice
With over 5 years at Munvo, Shaun excels in digital transformations and streamlining marketing processes across diverse industries. As a consultant he has driven successful initiatives, encompassing upgrades, process enhancements, use case enablement, best practices implementation, and improvements in reporting and attribution. Shaun’s expertise centers on refining marketing processes, instituting best practices, and crafting highly effective marketing strategies.
With over 5 years at Munvo, Shaun Memon excels in digital transformations and streamlining marketing processes across diverse industries. As a senior consultant, he has driven successful initiatives, encompassing upgrades, process enhancements, use case enablement, best practices implementation, and improvements in reporting and attribution. Shaun’s expertise centers on refining marketing processes, instituting best practices, and crafting highly effective marketing strategies, cementing his reputation as a trusted authority in marketing technology and process enhancement.
Munvo Delivers Services for
Headquarters
+ 1 (514) 223 3648 – Sales Inquiries
+ 1 (514) 392 9822 – General
sales@munvo.com