Timing is Everything: Optimize Customer Contact with AI

Timing is Everything: Optimize Customer Contact with AI

Presented by James Aziz and Charlie Horn

Get to know your customers using AI…

Munvo’s Delivery AI is the leading artificial intelligence platform that tailors the delivery of marketing messages to each of your customers—all in real time. Through its seamless integration with Adobe Campaign, Delivery AI deploys highly personalized communications at the most opportune moment to deepen dialogue with targeted audiences.

Learn how Delivery AI enables you to:

  • Send personalized emails to each of your customers at the perfect time
  • Determine optimal cycles of multi-wave campaigns to contact customers when they are most receptive
  • Suppress contacts who are likely to opt out

Munvo’s upcoming webinar, hosted by James Aziz and Charlie Horn, will showcase the application of Delivery AI to leverage native data from Adobe Campaign and simplify Machine Learning models for an easy-to-use, all-encompassing interface. Not only will this live event unpack the benefits of artificial intelligence for campaign optimization, it will include an exclusive demo of Delivery AI’s innovative features.

James Aziz

James Aziz

Senior Consultant

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer. At Munvo, James leverages this passion for delivering tailored solutions to the financial and hospitality sectors and helps clients enrich their marketing operations with emerging technologies.

Charlie Horn

Charlie Horn

Munvo Application Consultant

Charlie has expanded his background and experience as a software developer to become an Adobe Certified Master. He continues to oversee large-scale Adobe Campaign implementations for Munvo’s clients across the fields of finance, telecommunications, and hospitality. Charlie’s technical expertise and enthusiastic client engagement has led him to deliver a number of effective solutions in complex environments.

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Adobe Package Migration

Reliable Solutions in Virtual Times:

The Power of Adobe Package Migration

Presented by Andrew Didinchuk

Reliability has never been so important…

More employees are working from home than ever before – and ensuring the deployment of successful campaigns and maintenance of entire environments is critical to your business success. Proper migration practices with consistent documentation and regulated processes are paramount to ensure stability during these times, especially while collaborating remotely.

Andrew Didinchuk, the Adobe Practice Lead at Munvo, will demonstrate how to effectively utilize the Development, Staging, and Production (DSP) model with Adobe Campaign for enhanced collaboration between team members. This informative presentation will not only show how leveraging package migration can reduce human error – Andrew will share his expertise on automated deployment pipelines that move platform configurations between environments to limit bottlenecks and other common risks.

Register for our webinar and discover how Adobe package migration can reinforce project management in production and facilitate collaborative efforts through archived versioning, simple rollbacks, and more.

Andrew Didinchuk

Andrew Didinchuk

VP Adobe Practice, Munvo

With over 25 Adobe Campaign implementations and 50+ successful Adobe projects complete to date, Andrew has played a crucial role in developing Munvo’s Adobe capabilities. As VP Adobe Practice, he not only leads Munvo’s Adobe operations, but continues to grow the team’s skillset across all facets of the Adobe Experience Cloud.

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The Power of Predictive Analytics through Machine Learning

The Power of Predictive Analytics through Machine Learning

3 Reasons for Today’s Marketer to Consider AI Data Processing
Machine learning, a crucial component of artificial intelligence, has completely transformed the way that marketers think. In fact, 40% of Marketing and Sales teams report that accessing data via AI and machine learning is critical to their success. This method of data analysis enables automated model building to identify patterns and intuitively make effective decisions for your business.

Our consultants at Munvo decided to further examine the topic of machine learning through an engaging Webinar on AI, as well as a live presentation at the University of Toronto. Following these events, we want to share some of our major incentives for leveraging predictive analytics with artificial intelligence.

3 Key Benefits of Machine Learning for your Marketing Initiatives:

Minimal Data Pre-Processing

Machine learning grants you an unprecedented level of input flexibility. As opposed to conventional analytics, it can dramatically reduce data ‘cleaning’ or pre-processing, which can be incredibly time-consuming.

Thanks to the automation of data processing, there is far less overhead required for input planning and preparation. You can input an array of data without having to spend as much time verifying its quality for precision. Whether or not the input is complete or correct, AI ensures that your results are accurate, which naturally expedites your time-to-market.

Accelerated Time-to-Market

Machine learning is unique in the way that it helps professionals structure their data, making it easily transferable to just about any business practice. To stay relevant in today’s competitive climate, it is vital to distinguish yourself from competitors by virtue of iteration.

In addition to reduced pre-processing, machine leaning speeds up your project’s time-to-market through its capacity to iterate quickly. In other words, you can quantitively assess an array of algorithms to select those that best suit your use case in just a matter of minutes.

Predictive Insights at your Fingertips

Customer data, such as characteristics (demographic) and customer behaviours (history), can be synthesized effectively through machine learning. By examining individual customer profiles and transaction histories, you can harness this data to create personalized experiences for your customers.

AI accomplishes this by conducting an assessment of customer information, before instinctively applying this analysis to prospective consumers, so that you can send tailored and carefully timed offers to those who are most likely to respond well, while also looking ahead to predict and prevent any potential issues. By enabling a much deeper understanding of the relationships in your customer data, machine learning trumps conventional analytics.

As technology becomes increasingly proficient at probing and structuring data, it is essential to understand and adopt machine learning for your business needs. AI can be used to fortify the success of marketing operations across all industries – whether it relates to financial services, telecommunications, insurance, retail, travel, or entertainment. By leveraging machine learning for its input flexibility and analytics, you can work efficiently to boost the value of your next campaign.

What can machine learning do for you? Contact our experts here.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Grow your Revenue with Artificial Intelligence (AI)

Grow your Revenue with Artificial Intelligence (AI)

Presented by James Aziz and Brad Penwarden

Optimizing the Customer Journey through Artificial Intelligence and Machine Learning 

Did you know that almost two-thirds of opportunities involving advanced machine learning show substantial improvement in the performance of conventional analytics? Machine learning is more accessible than you might think. In leveraging artificial intelligence, you can enhance input flexibility, data volume, and model selection for more effective marketing operations, without having to modify your entire MarTech stack.

Through a collaborative presentation by James Aziz and Brad Penwarden at Munvo – the Marketing Solutions Specialists – our webinar will unpack the power of machine learning in the realm of artificial intelligence. Not only will this informative talk show how leveraging predictive analytics can create new competitor advantages, it will include an exclusive propensity model use case to dispel the process through which Munvo was able to architect a new infrastructure, with the ability to house and target a client’s 400+ million customer records.

From data mining to near-instant decisioning and real-time insights, discover how AI can boost the value of your next campaign.

James Aziz

James Aziz

Consultant, Munvo

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer. At Munvo, James leverages this passion to deliver tailored solutions for the financial and hospitality sectors and helps clients enrich their marketing operations with emerging technologies.

Brad Penwarden

Brad Penwarden

Director of Products, Munvo

As the manager of Munvo’s Software Product Development team, Brad has drawn from his extensive experience in software architecture to employ agile software methodologies in Enterprise Marketing projects across Canada, the US, and Europe. Since first joining the company in 2009, Brad has efficiently connected developers and management to smoothly translate complex concepts into more accessible, colloquial terms.

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Adobe Experience Manager and Unica Campaign: Customer Focus Epitomized

Adobe Experience Manager and Unica Campaign: Customer Focus Epitomized

Integrating AEM with Unica Campaign for Personalized Omnichannel Marketing

Having worked in conjunction with Unica since 2005, our consultants at Munvo have specialized in a variety of projects involving Unica Campaign. What began as software implementation, upgrade services, and management, eventually led to the development of several complex and sophisticated initiatives – many of which have been predicated on the integration of Unica Campaign and Adobe Experience Manager (AEM).

In our clients’ pursuit of creating more innovative omnichannel content, it is no surprise that we’ve turned to, and so capitalized on, the integration of Unica and AEM. Over 90% of online shoppers agree that visually engaging experiences are the most influential factors driving purchase decisions. In response to this demand, the combination of Unica Campaign and Adobe Experience Manager ensures that brands and businesses stay connected to their customers through deeply dynamic interactions.

This AEM integration has consistently served to deliver digital experiences that can be tailored for consumers across all industries – from retail and banking to telco and travel. Ultimately, its capacity for personalization, adaptability, and detailed analysis has prompted Munvo’s deployment of contextualized campaigns that are immersive, relevant, and always compelling.

So how can your business harness Adobe AEM and Unica Campaign for content-driven marketing?

While Munvo’s experience with Unica extends to all modules of the marketing solutions suite, its integration with AEM is highly effective for streamlining marketing processes. Of course, Unica can be combined with a number of content managers, but its integration with AEM is particularly fitting. Not only does AEM work well with Campaign, its compatibility extends to both Interact and Plan. It is this convenience and flexibility that allows users to quickly adapt their content based on various consumer needs and contexts.

More specifically, Unica can consistently target the ideal audience across all channels. AEM, meanwhile, provides creative and visual content for more compelling interactions designed around customer profile attributes. Marketers will then be able to do randomized A/B testing to compare the audience’s receptivity to distinct marketing materials (i.e. contrasting supporting visuals). Through diverse personalization features, you can put together thorough and timely digital assets that will actually resonate with the right audiences.

The integration between Unica Campaign and AEM also prompts you to connect with consumers in real time, based on their exact place within the current customer journey. This can provide insight on potential buyers so that your team is able to strategize and further direct the conversation.

Seeing as performance is measured while the engagement occurs, you’ll be notified when any sort of immediate action is required. This heightened system of surveillance and error prevention gives your creative and marketing departments the control and agility to actively manage customer experiences, without having to rely on IT intervention to make specific changes. In other words, it allows them to resolve and respond to end-user issues, inquiries, and requests directly, instead of seeking out external sources of support.

It’s time to rethink the way that content reaches and engages its recipients. For a reliable marketing ecosystem that is well-maintained and up to date, you’ll want to deploy interactive digital campaigns efficiently and at scale. Almost 15 years and 200 projects later, our consultants at Munvo can now fully attest to the power and performance of Unica Campaign when paired with AEM.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Effective Engagement with SMS Marketing

Effective Engagement with SMS Marketing

Presented by Kevin Boutin and Brad Penwarden

Capitalizing on the Power of SMS Marketing Across All Industries

In the ongoing pursuit of customer relevancy, we at Munvo recognize the importance of developing and maintaining dynamic experiences predicated on consistent and personalized conversations with your customers. There are over 5 billion people who use SMS, with more than 80% of them keeping their message notifications switched on. Considering the rise of mobile users this past decade, SMS has become a crucial component for the success of your omnichannel marketing strategy.

Through a collaborative presentation by Kevin Boutin, Partner Account Executive of Twilio – the global cloud communications platform – and Brad Penwarden, the Director of Products at Munvo – the Marketing Solutions Specialists – our webinar will dive deep into the world of SMS marketing. From enhanced engagement to increased conversions, find out how SMS can result in a better bottom line for your business.

Fill out our form to watch the webinar and download a copy of the presentation.

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Personalization for your Mobile Marketing Practice

Personalization for your Mobile Marketing Practice

Enhancing Communications with Munvo’s SMS Gateway

The ‘mobile-first’ mentality has permeated all facets of marketing operations, such as website-building, ecommerce via mobile applications, and the ongoing growth of digital wallets. Smartphones now dictate the way that businesses market themselves and personalize their branded communications. As such, it is crucial to connect with the customers whose handheld devices seldom leave their side.

According to Gartner, SMS open and response rates remain as high as 98% and 45%, respectively, compared to figures of only 20% and 6% for email. For this reason, Munvo developed the SMS Gateway, a flexible software that serves to facilitate intuitive mobile dialogue between businesses and their targeted consumers in near-real time.

With the SMS Gateway, you can convey relevant information and remain in close contact with a set of current or prospective customers. The product’s main features – from its connectors and conversation trees to messaging templates and MMS options – fortify the power of advanced personalization at a speed and capacity that is unprecedented. In this article, we will demonstrate how our team has harnessed this innovative product to support businesses in the pursuit of personalized marketing campaigns.

Find out how Munvo’s SMS Gateway refines mobile marketing practices across all industries to:

Personalize Customer Check-Ins and Travel Offers

Traveling, whether for work or leisure, often requires advanced arrangements that can include lodging, flying, touring, and dining. Travelers want to make the most of their time away – and in the tourism, entertainment, and hospitality industries, their convenience should be your company’s first priority. For instance, when an international airline sought to deploy SMS offers to travelers for exclusive packages from partnering hotels, rental companies, and restaurants, the SMS Gateway prompted our client to look back at each customer’s previous travel history, before finally directing them to the deals or excursions that best suited their interests.

Geotagging can also be implemented to reach travelers when they enter the terminal of an airport. Once they log on to the airport’s free Wi-Fi, the SMS Gateway can initiate a conversation with them via SMS to bring their attention to various promotions. For example, you can solicit customers to purchase roaming data packages from partnering mobile providers. The resulting “Success/Failure” status (based on each customer’s response) can then be saved for future reference.

Personalized SMS messaging ensures that customers stay on top of their itinerary, while granting them the flexibility to modify their plans for a more fulfilling experience, hassle-free. Whether traveling on a family vacation, as a corporate group, or backpacking individually, it is vital to get to know your customers’ distinct needs, or as another one of Munvo’s clients required: to establish communication between their hotel brand and the people checking in. With its ability to form tree-like conversation paths and push lists of SMS numbers to a given short or long code, the SMS Gateway allowed our client to relay key details and limited-time offers to hotel guests; a time-saving initiative that kept them up to date. This information ranged from Wi-Fi passwords, hotel amenities, and room service, to breakfast and pool hours/locations, check-out details, and special event notifications.

SMS Gateway's Intuitive Conversation Tree
In any case, Munvo can assist clients and capitalize on the SMS Gateway’s connector to leverage HTTP protocol and near-real-time communication functionalities, with the general aim of accommodating their respective customer base. The connector’s use of HTTP corresponds directly to your Mobile Messaging Provider (MMPs like Twilio©, Sinch/CLX©, or AWS Pinpoint©), which can alter message performance according to volume and encourage consumers to actively engage. By enabling a link between the airline and hotel’s respective marketing automation solutions and their SMS providers of choice, they were able to develop unique SMS strategies that specifically worked for them. They even customized mobile templates that could be reused as digital assets down the road. There is no one-size-fits-all solution for personalized mobile marketing – and the flexibility of Munvo’s SMS Gateway reflects that reality.

Capture Customer Feedback Instantly

The SMS Gateway enables you to incorporate response-tracking within your marketing automation solution. Current SMS providers lack the ability to support this task, so Munvo took the initiative to bridge that gap.

By surveying customers and gaging their responses through the messages that they navigate within their conversation trees (referred to as nodes within the actual product), we have been able to intuitively reach desired audiences, record their transactions for reference (inbound, outbound, batches), and reassign customers to different messages within their current conversation.

In other words, Munvo’s SMS Gateway gives our clients the agency to capture customer feedback and move the conversation forward based on the data that is provided. It’s no wonder that marketers who employ SMS marketing strategies are on average 79% more likely to adopt additional mobile-specific tactics into their marketing operations, due to the near-immediate results and receptivity of SMS messaging.

Create Customer Profiles Based on Two-Way Dialogue

In light of the SMS Gateway’s advanced customer feedback, you can also draw from, or build on, previous interactions to develop comprehensive customer profiles. This is especially useful in the retail industry, where it is imperative to market the right item to the right person at the most optimal moment. Munvo’s SMS Gateway makes it easy to retrieve and gather end-customer data, and so, enrich your knowledge of targeted consumers, their interests, and basic buying habits.

If, for example, customers purchase an item that makes them eligible to sign up for a specific membership card, the SMS Gateway can ensure that this message is rapidly transmitted to them. The customers would then be prompted to answer with a “Yes/No” opt-in response, in order to receive the mobile wallet card, also sent via SMS.

With adaptable messaging templates, you can even repurpose material that contains personalized customer information. These templates, which are triggered with a webhook, allow you to distinguish and set parameters when requesting customer data directly from your marketing automation software. Afterward, your marketing team can quickly plug retrieved data into future messages or campaigns for effective interactions that are more likely to result in sales.

In one instance, we implemented the SMS Gateway’s connector and integrated Adobe Campaign with Twilio to facilitate real-time, event-driven messaging through the HTTP protocol, in lieu of our client’s REST (Representational State Transfer) connector. We subsequently established a workflow for our client to verify whether certain targeted mobile numbers were already in their database, in order to create new customer profiles or better target existing ones. This is precisely why personalized mobile marketing is one of the best ways to get to know your audience and effectively humanize your brand.

Personalization and the State of Mobile Marketing Today

At a time where we are all increasingly motivated to access digital platforms using our smartphones, it is vital to get to know your customers, their preferences, needs, and impulses. Munvo’s SMS Gateway not only expands and enhances the mobile marketing channel for more direct and engaging interactions, it empowers its users to make relevant changes, or updates, almost immediately. By taking the necessary steps to decipher and learn about today’s consumers, you will naturally heighten their experience and refine your overarching mobile marketing practice. That is how Munvo’s SMS Gateway leverages personalized messaging to strengthen brand reliability, and in turn, build long-term customer loyalty.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Adobe Experience Manager and Adobe Campaign: An Integration to Remember

Adobe Experience Manager and Adobe Campaign: An Integration to Remember

Discover How Integrating AEM with Adobe Campaign can Enhance your Omni-Channel Marketing Practice

As an Adobe partner, we at Munvo recognize that content creation lies at the core of any productive marketing strategy, activity, or cross-channel initiative. While businesses often use their campaign management applications separately from content management tools, a simple integration between Adobe Experience Manager (AEM) and Adobe Campaign can substantially improve their overarching marketing operations. In fact, this combination of Adobe products can help your company deploy consistent and highly personalized omni-channel experiences tailored and targeted to consumers across all industries. It’s no wonder that Adobe once likened AEM and Adobe Campaign’s compatibility to mixing chocolate with peanut butter.

In light of Adobe’s adaptable technologies, this article will draw from Munvo’s Adobe expertise to highlight the different ways that you can use Adobe Experience Manager with Adobe Campaign to better streamline content creation processes and accelerate campaign time to market.

Find out How Adobe AEM and Adobe Campaign Integrations Can Improve your Marketing Operations:

Maintain Consistent Practices

Time and time again, we have seen Munvo’s clients benefit from the integration of Adobe Experience Manager and Adobe Campaign. Underlying this success remains the capacity to create, deploy, and manage content that is both clear and consistent. By leveraging AEM’s email templates and drag-and-drop capabilities, in conjunction with Adobe Campaign’s personalization variables, you can optimize your marketing practice to create compelling email journeys. This integration serves to help your business capitalize on easy wins through the real-time synchronization of various Adobe tools and applications, such as advanced data and charting through AEM Forms’ Interactive Communications.

Keep Customers Interested through Personalized Digital Experiences

It’s no secret that real-time personalization is crucial for getting contemporary consumers to pay attention to – let alone engage with – your business’ marketing materials. In the ongoing pursuit of effective customer relevancy, marketers are under increasing pressure to manage an unprecedented volume of complex campaigns, each with a wide range of personalization options.

By combining Adobe tools, you can facilitate the deployment of advanced omnichannel experiences at scale. Not only does this interactive use of AEM and Adobe Campaign give users access to new personalization features that would otherwise be unavailable, together they can guide marketers to keep up with the ever-changing landscape of real-time personalization.

Deploy Campaigns Quickly and Efficiently

We’ve all heard the saying “time is money,” as well as the more assertive marketing mantra “to create three times the amount of content in twice less the amount of time.” An integration between Adobe Experience Manager and Adobe Campaign can increase the velocity of just about any campaign’s time to market. By harnessing the Digital Asset Manager tool from AEM to host image/video assets from Adobe Campaign, you can take advantage of flexible drag-and-drop functionalities. In particular, the combination of AEM’s Digital Asset Manager with Adobe Campaign prompts the use and creation of templates that lock in the structure of your email, and so, better enable their drag-and-drop capabilities.

You can also utilize the powerful publishing and approval workflows to augment delivery time. These workflows in AEM ensure that content is fully approved before it gets pushed out to customers. In other words, you’ll have the capacity to deliver approved messages first authored in AEM directly via Adobe Campaign. By integrating the two, you can optimize the process of developing and disseminating [1]

Take Preventative Measures to Avoid Potential Errors

It’s time to minimize your manual mistakes. The rate and reoccurrence of human error is entirely manageable thanks to Adobe Experience Manager’s integration with Adobe Campaign. With AEM’s integration, you’ll have access to all the Adobe Campaign tools, assets, and pre-built templates necessary to compose personalized email messages without discrepancies. User data is, essentially, pre-populated to facilitate form submission, so that you and your creative team won’t actually need to learn how to use Adobe Campaign to develop highly personalized emails.

Thanks to the AEM and AC integration, businesses have reported a substantial drop in errors from 3-10 per week (approx. 16 hours of weekly reconciliation and rebuild time) to only 1 error every two weeks (less than 1.5 weekly hours to recuperate and rectify issues).[2] After all, error prevention is the key to expediting effective marketing materials to consumers.

Deliberate and Divide Tasks for Strategic Teamwork

Although collaborative campaigns can get chaotic due to versioning, quality control, and operational task division, the integration of Adobe Experience Manager and Adobe Campaign enables colleagues to work together in perfect harmony. Your creative and marketing teams will be equipped to consolidate data from different systems, and ultimately, unify and personalize your company’s website, emails, and marketing materials. This integration then allows for efficient metadata storage, handle versioning, and image resizing in response to various devices. It also simplifies the process of transferring content directly from Adobe Campaign to AEM without a hassle, while reusing AEM assets without the necessity of copying files from one system to another.

Next Steps

In the MarTech industry, we all want to work rapidly, save time, and increase productivity. These objectives are now increasingly attainable thanks to interactive capabilities of Adobe Experience Manager and Adobe Campaign.

Since 2013, Munvo’s 50+ Adobe certified experts have provided extensive services in streamlining content creation and accelerating campaign time to market, all while eliminating technology silos and complex data flows. AEM’s intuitive content creation and management capabilities are especially powerful when paired with Adobe Campaign’s propensity for refined reporting, measurement, and development. By embracing adaptable functionality enhancements within the Adobe Experience Cloud, you can fully amplify your business’s marketing initiatives.

References

[1] Note that these numbers refer to the experiences of our clients, reported internally at Munvo, 2018-2019.

[2] Ibid, 2018-2019.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

The SAS Global Forum Recap: 3 Key Takeaways

The SAS Global Forum Recap: 3 Key Takeaways

Get the Munvo Team’s Firsthand Account of the 2019 SAS Global Forum

We’re back! The Munvo team has returned from yet another immersive tech conference – this time, the 2019 SAS Global Forum held in Dallas, Texas. As we look back at all the events that have transpired over the course of this year’s gala, we reflect on just how aptly the forum fulfilled its theme, Analytics in Action.

From April 28-May 1, team members from Munvo’s Canadian and American offices explored the world of SAS; its products, services, and most recent MarTech innovations. During this time, we chose from a variety of over 700 scheduled sessions and dynamic workshops to attend. With more than 5000 participants, including leaders from global brands and trusted SAS partners, the 2019 Global Forum proved that everything really is bigger in Texas!

Discover Munvo’s 3 Main Takeaways from the 2019 SAS Global Forum:

The ‘Power of the Partner’ Rings True

The SAS Partner Forum on April 28 is where the Munvo team most effectively learned how to engage and build on our profound role as a SAS Focus Partner. This exclusive event is the only one of its kind that highlights how global brands can gain even more value from their respective SAS partnerships and collaborations. Speakers from various organizations shared their executive insights and expertise on a wide range of subjects pertinent to us. Munvo’s specialization in Customer Intelligence (CI) products – Customer Intelligence 360 (CI 360), Marketing Automation (MA), Real-Time Decision Management (RTDM)®, Marketing Optimization (MO)®, and the marketing operations management tool, CI 360 Plan – led us to examine the evolving Customer Intelligence hybrid architecture, as well as to discuss new product features with the Development and Product Management teams over at SAS

David Franklin, the keynote speaker and founder/CEO of Cloud Co-Op, drew from his 20+ years of experience in tech to emphasize the necessity of solid governance, growth, and implementation strategies with SAS. Not only did he attest to the crucial development of strong partner-to-partner relationships, he explained how fortifying these collaborative dynamics can lead to the expansion of your customer base.

During his presentation, Franklin also took some time to discuss his VETS2CLOUD Apprenticeship program, which provides veterans with real-world paid business experience through direct coaching within the industry. Conference attendees were similarly encouraged to learn about SAS’s Data for Good initiative, which capitalizes on the power of analytics to help solve humanitarian crises internationally.

As official sponsors of Swab the World – an organization dedicated to diversifying blood cell donors – we at Munvo understand the importance of giving back to our community, which is why the philanthropic message of the 2019 SAS Forum resonated with us so strongly. In fact, we were able to see how the Analytics in Action mantra could be applied firsthand through data-driven initiatives that aim to ameliorate people’s everyday lives.

The Takeaway?

While the depth of professional partnerships may vary, it is important to align yourself with causes and corporations that correspond to your core business values. In committing to the cultivation of increasingly meaningful relationships, your organization should always put in the same amount of hard work and dedication that you would like to see reciprocated.

Love to Learn, Long Term

The SAS Global Forum creates learning experiences that intuitively anticipate each attendee’s personal preferences. From classroom-style discussion to hands-on experimentation, the event was well – equipped and ready to accommodate its guests. Our team, naturally, sought to attend as many detailed presentations and workshops as possible. After all, they were conveniently divided into sections of both 20 and 50 minutes, which allowed for flexible conference scheduling.

Customer Intelligence was the central focus of several major presentations. There was even a private session limited to clients and select partners (like Munvo!), meant to unpack strategies for enhanced marketing capabilities. Other sessions we attended include talks on Analytics in AWS and Content Targeting Segmentation with CI360, both of which imparted a wealth of new information to our team.

On the third day of the conference, keynote speaker Reshma Saujani gave a compelling presentation that touched on the themes of learning and diversity in analytics. Along with being a lawyer, author, and TED Speaker, Saujani is the founder and CEO of Girls Who Code – a national non-profit organization aiming to close the gender gap in tech. During her talk, she implored industry leaders to mentor and empower women within an increasingly competitive field, while similarly encouraging more women to step out of their comfort zone, take risks, and embrace new challenges. She even highlighted a few projects from the Girls Who Code initiative that have gone on to achieve international recognition.

In addition, there were interactive ‘how-to’ demos and Super Demo Stations that covered just about any topic imaginable, from analytics and business intelligence to data management, programming, and marketing solutions. The Learning Lab also gave participants the chance to peruse plenty of visual material and tackle free e-learning courses, while the 10-minute SAS Quick Tips were available for those who generally prefer concise subject overviews or best practice summaries. More than this, the SAS Global Forum incorporates a Post-Conference Training program as part of its offerings, in order to extend your conference experience and continue learning beyond the dates of the event. 

The Takeaway?

The SAS Global Forum was organized so that the most prominent data and analytic hot topics were clearly conveyed and communicated – regardless of your professional background or preferred learning style.

Connect and Collaborate with Industry Leaders

This year’s conference provided us with an ideal atmosphere to catch up on the latest trends in data management, alongside some top leaders in the MarTech industry. For this reason, we must reiterate the event’s overarching ambiance to accurately wrap up our SAS Forum Recap.

The schedule and set up were organized so that we could easily meet and connect with new peers. Not only were we welcomed with a Happy Hour celebration upon our arrival, the Quad’s ‘tradeshow’ atmosphere was perfect for mingling with other SAS specialists and sponsors from the beginning to the very end of the Global Forum.

For North and South American visitors specifically, the SAS Cala – or, the Canadian and Latin American Gala – made for an excellent networking opportunity that could potentially lead to new partnerships.

Meanwhile, the Kickback Party on April 30 was, by far, one of the most beloved occasions for socializing. Guests were invited to Gilley’s Dallas, a massive 90 000 square-foot venue, or ‘playground’ for adults to shoot pool, ride a mechanical bull, enjoy live country music, or simply dance the night away.

The Takeaway?

Work and play go hand-in-hand in the world of SAS! The forum’s emphasis on human connection once again reinforces their Analytics in Action mantra.

In light of the information absorbed over our four days at the SAS Global Forum, this Munvo Recap unpacks just a few of the team’s main highlights, insights, and observations. There’s so much more information for us to review and reflect on, in order to continue solidifying our SAS practice. As we look ahead to next year’s event, we’ll be ready to get learning again!

Were You at the 2019 SAS Global Forum and Want to Connect? Contact Us Here!

Fill out the form and one of our representatives will reach out to as soon as possible.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.

Advanced Real-Time Personalization

Advanced Real-Time Personalization

Presented by: Craig Nathan and Jason Kim

Interactions and Insights. Impressions and Engagement.

At Munvo, we recognize the importance of real-time personalization to accelerate and ensure the success of your next marketing campaign. Companies around the world are increasingly turning to Campaign Management Systems (CMS) to amplify customer engagement across all channels. It has never been more crucial to retrieve and examine customer insights, which is why our team at Munvo focuses on the development of omnichannel marketing practices to further benefit your business.

In collaboration with Craig Nathan and Jason Kim from Tangerine, we discuss innovative approaches to personalizing customer interactions through different technolgies, key learnings, and best practices. From collaborative brainstorming, technological testing and experimentation, to enhanced targeting and analytic assessments, this webinar highlights how you can keep up with the ever-changing landscape of advanced personalization.

Presented by:

Craig Nathan

Craig Nathan

Product Owner

Craig is currently the Product Owner of Tangerine’s Insights channel, where he is responsible for delivering real-time communications to Clients. After nearly 20 years in IT, Craig transitioned to the Marketing team to help align their IBM Campaign and Interact solution with the vision of providing engaging communications to Clients.

Jason Kim

Jason Kim

Marketing Customer Relationship Manager

Jason has been a key member of Tangerine’s Marketing Customer Relationship Management team for almost 10 years. Jason’s deep technical knowledge, coupled with strong business acumen, has made him an asset on most Marketing initiatives at Tangerine. On a daily basis, Jason tackles complex Marketing and technology problems that usually involve data analytics, systems integration, and marketing communications.

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