IAPP Associate Editor Ryan Chiavetta, CIPP/US, spoke with Munvo’s Software Development Manager Brad Penwarden about the creation of campaignQA and why omnichannel marketing compliance tools have yet to make the big times.
Use custom macros – user-defined queries that integrate into flowchart workflows – to implement more complex logic than typically found in IBM Campaign / Unica.
If you’re like a lot of companies, you’ll have somewhat mixed feelings about IBM Campaign. On the one hand, it is the backbone of your marketing ecosystem, the figurative rock upon which you build your campaigns.
Join Chris Rayson, the Marketing Campaign & Operations Associate Director at AllianceData’s LoyaltyOne, as he discusses how Munvo Companion helps maximize LoyaltyOne’s investment in IBM Campaign – a central component of their global coalition marketing programs.
Join our senior Adobe Architect, Andrew Didinchuk, as he explains how Adobe Campaign users are leveraging their SMS channel to communicate directly with their customers.
One approach that comes to mind is aligning your CRM with an email campaign platform of your choice. By integrating these platforms correctly, you can capture both email campaigns and IP address data during your next email campaign.