This self-paced experience walks you through how AJO fits into a modern marketing architecture, how event-based journeys are designed, and how organizations apply AJO to real-world use cases. You’ll explore core capabilities, review common scenarios, and see how journeys are structured through a guided product walkthrough.
Choose the path that works best for you: access the on-demand learning experience, or book a live 1:1 session to work directly with an instructor.
Self-paced, text-based e-learning
Marketing VPs & Directors
Digital Strategy & Customer Experience Leaders
Innovation & Transformation Executives
Business Owners and Decision-Makers
~ 20-30 minutes
Key Takeaways of the AJO eLearning
Get Inspired: See how organizations use AJO to orchestrate event-based journeys and deliver timely, relevant customer communications.
See It in Action: Walk through how journeys are designed and configured in AJO, including event triggers, journey steps, and messaging setup.
Explore Real Use Cases: Review practical scenarios such as base implementation, cart abandonment, event-based triggers, third-party delivery, and offer management.
Evaluate Fit Quickly: Understand where AJO fits in a modern marketing architecture and whether it aligns with your organization’s goals.
Interested in eLearning? Register to Access the Adobe Journey Optimizer course today!
Complete the form to unlock the on-demand Adobe Journey Optimizer workshop, including guided walkthroughs, a demo video, knowledge checks, and a short quiz.