2019 Adobe Summit: 5 Sessions You Won’t Want to Miss

Munvo Unpacks the Most Anticipated Adobe Campaign Sessions at This Year’s Adobe Summit

Adobe Promises an Innovative, Informative, and Inspiring Event

The Adobe Summit is one of the most talked about tech events each year – and the 2019 Digital Experience Conference is no exception. A number of our Munvo consultants (10 of our team members, to be exact!) will be in Las Vegas from March 26-28 for a period of interactive learning, listening, and networking.

An annual tradition, the Adobe Summit is packed with ample A-list presenters who will impart their wisdom, advice, and share inspirational success stories with attendees. In fact, this season’s schedule comprises of more than 300 informative sessions. That’s why we perused the itinerary ahead of time, to narrow down several talks that our Munvo specialists recommend for current and aspiring users of Adobe Campaign.

Take a Look at Munvo’s Top 5 Must-See Sessions at This Year’s Adobe Summit

S114 – Acronym-mageddon! Data Technologies Everywhere!

Speakers:

Dan Raff, Expert, Adobe
Joe Berg, Marketing Manager, 3M

Schedule:

Tuesday, March 26
1:00 PM – 2:00 PM

Get settled in and start off with Dan Raffe and Joe Berg’s session on leading data technologies today. In this talk, Berg, the Marketing Manager over at 3M, will outline how the development of a data-driven economy has shaped his business. Raffe, a renowned Adobe Expert, will also reveal the importance of analyzing and understanding consumer data on all levels, from its storage and organization to the way that it is activated in a complex ecosystem for marketing and IT teams alike.

S108 – Transforming Customer Data into High-Value Audiences

Speakers:

Kris Groulx, Manager of Analytics and Insights, TELUS
Nagrendra Nukala, Multi-Solutions Architect, Adobe

Schedule:

Tuesday, March 26
5:30 PM – 6:30 PM

While the first day of the Adobe Summit is often filled with orientation-style festivities, you’ll want to make it out to Kris Groulx and Nagendra Nukala’s discussion of TELUS’s digital journey. Groulx, who manages Insights and Analytics at TELUS, pairs up with Adobe’s Multi-Solution Architect, Nukala, to examine TELUS’s personalization strategies. More specifically, they will provide insights on how to master Adobe Audience Manager (AAM), a data management platform (DMP) meant to improve your targeted marketing initiatives.

S309 – Pushing the Limits of Email Design and Innovation

Speakers:

Bruce Swann, Group Product Marketing Manager, Adobe
David DeVore, Founder and CEO, Story Ports

Schedule:

Wednesday, March 27
2:00 PM – 3:00 PM

Digital marketers, developers, and campaign managers are equally excited for Bruce Swann and David DeVore’s collaborative talk. This session, hosted by the Group Product Manager at Adobe and the Founder/CEO of Story Ports, respectively, explores the most current and cutting-edge capabilities available for dynamic email design and the deployment of engaging campaigns. Most importantly, Swann and DeVore will provide tips and tricks for mastering cross-channel experiences that intersect – whether it be through the overlap of social media, email, and/or website design.

S981 – Digital Transformation in Life Sciences: A MarTech Perspective

Speakers:

Joe George, Head of Marketing Technology COE, Abbvie Inc.
Thomas Swanson, Head of Industry Strategy and Marketing, Adobe

Schedule:

Thursday, March 28
9:30 AM – 10:30 AM

On the last day of the Adobe Summit, you’ll want to rise early enough to catch Joe George and Thomas Swanson’s discussion of digital transformation and its implications on running a successful MarTech business today. In this talk, Abbvie’s Head of Marketing Technology, George, joins forces with Swanson, the Head of Industry Strategy and Marketing at Adobe, to outline the tangible ways that digital transformation processes are actually implemented.

S304 – Triple Threat: 24 Hour Fitness, Microsoft Dynamics 365, and Adobe Campaign

Speakers:

Ben Tepfer, Technical Evangelist for Microsoft, Adobe
Mike Carney, Vice President of Marketing, 24 Hour Fitness

Schedule:

Thursday, March 28
2:30 AM – 3:30 AM

Why not end your summit experience with a use case that prioritizes personal fitness and lifestyle goals? Leave it to Ben Tepfer, a Microsoft Technical Evangelist, and Mike Carney, the VP of Marketing at 24 Hour Fitness, to showcase various methods for effectively connecting with consumers as they navigate complex customer journeys. Together, they will highlight the value of both knowing and prioritizing your audience.

More to Come

Keep in mind that these are just a few of the many sessions that you should see if you’re currently working with or planning on adopting Adobe Campaign. Other notable speakers include actress, producer, and entrepreneur, Reese Witherspoon, Microsoft CEO, Satya Nadella, comedian Mindy Kaling, and of course, Adobe President, Shantanu Narayen – not to mention a long-awaited performance by The Killers. It is no wonder that Adobe promotes its digital conference as “a week that will change your thinking about brand experiences.”

Be sure to stay tuned for a follow-up blog, as our colleagues will be reporting back from Las Vegas to share their take on the 2019 Adobe Summit.

Are you also attending the Digital Experience Conference? Feel free to contact us using the form below if you’re interested in meeting up at the conference.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, IBM and SAS Marketing Solutions.