Ready to Modernize Your Journeys with CI 360?

Learn how SAS Customer Intelligence 360 (CI 360) moves from audience creation to real-time activation to omni-channel journey orchestration. See how marketers can run dynamic customer journeys in a single UI—with minimal IT support.

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Next session: September 26th & October 24th 2025 | 11:00 AM - 1:00 PM EST

NEW DATES COMING SOON!

SAS Gold Partner
SAS Customer Intelligence - specialization in SAS

Experience the Interactive CI 360 Journey Modernization Workshop

In this live, instructor-led session, you’ll see how CI 360 connects audiences, personalization, and omni-channel journeys. Build on preconfigured elements, test inbound and outbound activation, and orchestrate real-time customer journeys without IT bottlenecks.

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  • Live demo with optional guided hands on
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  • MarTech Leaders and CMOs
  • Marketing Operations & Campaign Managers
  • CRM & Lifecycle Owners
  • Digital Product & Personalization Managers
  • Analytics Partners & IT Counterparts
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  • Up to 5
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  • 1-3 hours

Key Takeaways of the CI 360 Journey Modernization Workshop

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Modular Workflow: See how CI 360 modules fit together for a marketer-led process.

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Use Data Where It Lives: Explore segmentation and activation without data duplication.

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Unified Audience Activation: Drive both outbound and inbound personalization from a single audience.

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Omni-Channel Orchestration: Learn how journeys coordinate offers and logic across online and offline touchpoints.

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Future-Proof Design: Understand how CI 360 slots into your existing stack without rip-and-replace.

Session includes:

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Audience
Completion
Finish a prebuilt audience by adding business rules and fields.
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External Channel Activation
Activate that audience for an outbound batch send.
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Inbound Personalization Trigger

See how the same audience powers a web or mobile personalization event.

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Journey
Orchestration

Bring the building blocks together across channels—and review results with quick, roll-up insights.

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Key Benefits of the CI 360 Journey Modernization Workshop

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Clear understanding of CI 360’s value in CEP/CDP evaluations

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Confidence that your team can manage end-to-end journeys in a single UI
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Visibility into effort, prerequisites, and roles so you can plan a pilot
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Defined next steps toward a deeper hands-on or tailored proof of concept

See CI 360 In Action

See how Munvo helped a leading gaming platform transform its customer engagement strategy with SAS CI 360. By adopting a data-first A/B testing methodology, the organization improved conversion outcomes, fine-tuned campaign performance, and created a repeatable testing model that supports growth across channels.
READ THE CUSTOMER SUCCESS STORY
Munvo Shaun Memon

Shaun Memon

DIRECTOR OF PROFESSIONAL SERVICES AT MUNVO
With over 5 years at Munvo, Shaun excels in digital transformations and streamlining marketing processes across diverse industries. As a consultant he has driven successful initiatives, encompassing upgrades, process enhancements, use case enablement, best practices implementation, and improvements in reporting and attribution. Shaun’s expertise centers on refining marketing processes, instituting best practices, and crafting highly effective marketing strategies.

Interested? Reserve your seat today* and experience SAS CI 360 the way the way it was meant for business leaders.

*Please note: This workshop is tailored for professionals from industries outside of IT consulting.

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