Ready to Modernize Your Journeys with CI 360?

Learn how SAS Customer Intelligence 360 (CI 360) moves from audience creation to real-time activation to omni-channel journey orchestration. See how marketers can run dynamic customer journeys in a single UI—with minimal IT support.

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Next sessions: February 16th & March 16th 2026 | 11:00 AM - 1:00 PM EST

NEW DATES COMING SOON!

SAS Gold Partner
SAS Customer Intelligence - specialization in SAS

Experience the Interactive CI 360 Journey Modernization Workshop

In this live, instructor-led session, you’ll see how CI 360 connects audiences, personalization, and omni-channel journeys. Build on preconfigured elements, test inbound and outbound activation, and orchestrate real-time customer journeys without IT bottlenecks.

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  • Live demo with optional guided hands on
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  • MarTech Leaders and CMOs
  • Marketing Operations & Campaign Managers
  • CRM & Lifecycle Owners
  • Digital Product & Personalization Managers
  • Analytics Partners & IT Counterparts
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  • Up to 5
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  • 1-3 hours

Key Takeaways of the CI 360 Journey Modernization Workshop

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Modular Workflow: See how CI 360 modules fit together for a marketer-led process.

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Use Data Where It Lives: Explore segmentation and activation without data duplication.

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Unified Audience Activation: Drive both outbound and inbound personalization from a single audience.

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Omni-Channel Orchestration: Learn how journeys coordinate offers and logic across online and offline touchpoints.

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Future-Proof Design: Understand how CI 360 slots into your existing stack without rip-and-replace.

Session includes:

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Audience
Completion
Finish a prebuilt audience by adding business rules and fields.
External Channel Activation
Activate that audience for an outbound batch send.
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Inbound Personalization Trigger

See how the same audience powers a web or mobile personalization event.

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Journey
Orchestration

Bring the building blocks together across channels—and review results with quick, roll-up insights.

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Key Benefits of the CI 360 Journey Modernization Workshop

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Clear understanding of CI 360’s value in CEP/CDP evaluations

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Confidence that your team can manage end-to-end journeys in a single UI
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Visibility into effort, prerequisites, and roles so you can plan a pilot
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Defined next steps toward a deeper hands-on or tailored proof of concept

See CI 360 In Action

See how Munvo helped a leading gaming platform transform its customer engagement strategy with SAS CI 360. By adopting a data-first A/B testing methodology, the organization improved conversion outcomes, fine-tuned campaign performance, and created a repeatable testing model that supports growth across channels.
READ THE CUSTOMER SUCCESS STORY
Amit Desai

Amit Desai

DIRECTOR OF PROFESSIONAL SERVICES AT MUNVO
Since joining Munvo in 2017, Amit has been involved in numerous digital transformation projects across multiple industries, including Financial Services, Telecommunications, and Manufacturing, to name a few. With a strong focus on project delivery and client satisfaction, Amit is able to translate business and strategic objectives into tactical next steps while setting a calm and pleasant environment for all. Through his experiences in roles spanning business and technical consulting, project management, account management, and executive leadership, Amit understands the challenges leaders face and is able to leverage his experience and teams to address them.

Mahtab Masood

SENIOR MARTECH TRANSFORMATION CONSULTANT, MUNVO
Mahtab is a seasoned MarTech leader with 15+ years of experience helping enterprises improve customer experience and accelerate growth through data-driven, AI-enabled MarTech. He blends thought leadership with delivery excellence, enabling marketing teams to translate data, process, and technology into measurable business impact. Across North America, he has led engagements spanning Customer Data Platforms, marketing automation, digital analytics, journey orchestration, and intelligent decisioning. He has served in technical, consulting, leadership, and business development roles, aligning executives, marketers, and technologists to deliver outcomes at scale.

Interested? Reserve your seat today* and experience SAS CI 360 the way the way it was meant for business leaders.

*Please note: This workshop is tailored for professionals from industries outside of IT consulting.

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