Target existing or new customers who visit your website, by showing them personalized real-time offers in the website pages while they view, to encourage them to do more or new purchases.
MAIN GOALS:
The global average conversion rate in a website can be increased by 10-20% after showing customers a personalized offer on the website.
It is estimated that a personalized real-time offer for a customer who visited for a first time, can increase the conversion rate even more by 2-3%.
Which means that showing real-time offers in the website can increase the benefits to 20000-23000$ for every million dollars.
MARKETING GOAL
Increase the website conversion rate
INDUSTRY
E-commerce Industries
TARGETED PERSONA
Web Customers
PRODUCTS REQUIRED
Adobe Real-Time CDP
Use Case Steps:
Customer visits your website
Customers visits your website either for the first time, or returning.
Website shows a personalized offer in real-time
Customers who visited the websites, get to see a generated offer in the first page in real-time, that matches their profile.
.
Customer makes a purchase
Customers gets encouraged by the offer to purchase.
Summary
Use this playbook to re-engage with an existing customer, or to invite new customers to purchase, when they visit your website, generate personalized real-time offers to encourage them into conversion.