Transforming Marketing with Adobe’s Powerhouse Trio: Experience Platform, Journey Optimizer, and Customer Journey Analytics
CUSTOMER SUCCESS STORY
Transforming
Marketing with
Adobe's Powerhouse Trio:
Experience Platform, Journey Optimizer,
and Customer Journey Analytics
Enabled complex Offer Decisioning, including offer redemption through a custom API Gateway solution
Facilitated integrations with five third-party hospitality and booking engine vendors
Delivered on an aggressive timeframe in time for the Casino launch
Enabled complex Offer Decisioning, including offer redemption through a custom API Gateway solution
Facilitated integrations with five third-party hospitality and booking engine vendors
Delivered on an aggressive timeframe in time for the Casino launch
Client
Located in the heart of the famous Las Vegas Strip, our client is a renowned entertainment and hospitality establishment. Situated within a vibrant and energetic atmosphere, this destination offers various entertainment options, from gaming and fine dining to world-class performances.
With a commitment to providing guests with unforgettable experiences, this establishment has become a hallmark of luxury and excitement in the city that never sleeps.
Challenge
Opening a new casino on the Las Vegas Strip is a challenge in the best of situations. Coupling this with a time crunch and a completely fresh start adds multiple layers of connectivity and data-related components that need to be accessible on location at the kiosks, slots, and online.
Our client faced several key challenges when embarking on their casino relaunch project. First, they had no existing marketing automation system, which meant they had to establish a robust framework from the ground up to reach and engage their customer base effectively. Second, their goal was to guarantee that every casino patron received the best possible offer at all times, necessitating a dynamic and responsive marketing solution. Lastly, our client needed to ensure seamless synchronization of offers and customer data across all casino vendors, requiring a comprehensive approach to data management and vendor coordination.
Challenge
Opening a new casino on the Las Vegas Strip is a challenge in the best of situations. Coupling this with a time crunch and a completely fresh start adds multiple layers of connectivity and data-related components that need to be accessible on location at the kiosks, slots, and online.
Our client faced several key challenges when embarking on their casino relaunch project. First, they had no existing marketing automation system, which meant they had to establish a robust framework from the ground up to reach and engage their customer base effectively. Second, their goal was to guarantee that every casino patron received the best possible offer at all times, necessitating a dynamic and responsive marketing solution. Lastly, our client needed to ensure seamless synchronization of offers and customer data across all casino vendors, requiring a comprehensive approach to data management and vendor coordination.
Solution
Our solution was multi-faceted in effectively addressing our client’s challenges. We custom-built a tailored API Gateway to provide a centralized platform for efficient offer redemption management, ensuring a seamless and user-friendly experience for customers and staff. Additionally, Munvo implemented intricate calculations and logic to create personalized offers for each customer, enhancing the customer experience and maximizing engagement through tailored promotions.
To meet our client’s production deadline, we deployed a minimal viable product (MVP) that offered essential functionality while maintaining flexibility for future enhancements. This approach enabled our client to swiftly launch, address immediate needs, and adapt and expand their solution over time as requirements evolved.
Results
Comprehensive Data Integration: We successfully integrated 100% of our client’s customer data into the Adobe Experience Platform (AEP) data model through our collaboration. This comprehensive data integration now provides our client with a holistic and real-time view of their entire customer base.
Efficient Offer Execution: We introduced business-critical customer journeys responsible for executing 100% of the customer offers. These journeys are designed to streamline the process, ensuring that offers are executed promptly and accurately.
Personalization at Scale: Our solution calculates offer eligibility precisely, allowing us to deliver highly personalized offers to every customer. This level of personalization has significantly enhanced customer engagement and satisfaction, resulting in a more dynamic and responsive marketing approach.
Results
Comprehensive Data Integration: We successfully integrated 100% of our client’s customer data into the Adobe Experience Platform (AEP) data model through our collaboration. This comprehensive data integration now provides our client with a holistic and real-time view of their entire customer base.
Efficient Offer Execution: We introduced business-critical customer journeys responsible for executing 100% of the customer offers. These journeys are designed to streamline the process, ensuring that offers are executed promptly and accurately.
Personalization at Scale: Our solution calculates offer eligibility precisely, allowing us to deliver highly personalized offers to every customer. This level of personalization has significantly enhanced customer engagement and satisfaction, resulting in a more dynamic and responsive marketing approach.
Quote from Munvo
Successfully meeting tight deadlines, conquering complexity, and gaining deep expertise in key Adobe solutions, we're excited to extend our partnership into 2024. Our commitment remains steadfast in developing even more use cases and refining essential components, such as the API gateway, to further elevate our client's capabilities.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com
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