How Much Are You Overpaying by Not Modernizing Your MarTech Stack? Munvo can help you maximize your investment and receive a quick ROI.
SAS embarked on a journey to understand how organizations use Customer Intelligence (CI) and Artificial Intelligence (AI) to personalize their customer interactions
The report illustrates what we know from experience: legacy marketing solutions are not designed for the modern customer.
SAS embarked on a journey to understand how organizations use Customer Intelligence (CI) and Artificial Intelligence (AI) to personalize their customer interactions
The report illustrates what we know from experience: legacy marketing solutions are not designed for the modern customer.
At Munvo we approach MarTech modernization with attention to the marketing process and current state of every customer. While every customer is unique, we often find common challenges across industries. After investing in legacy and disparate MarTech stacks, many of them still struggle to modernize the way they personalize their customer interactions and activate customer data across channels.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. They decided to explore and understand through data and shared their findings on how companies address those challenges. The results are striking – most organizations are not leveraging fully their customer data and are ‘casting customers into digital shadows’.
Only 14% of organizations have achieved a 360-degree view of the customer, according to Gartner, Inc.
Customers today expect relevant information and personalized interactions, when and where it is convenient for them, and a consistent experience across channels. Modern solutions like SAS Customer Intelligence 360 can extend your current capabilities to react to current customer intent rather than their past behaviors.
How do you know if you need to consider augmenting your marketing stack’s capabilities – and other key questions like these:
Our MarTech modernization approach is based on a deep understanding of the strategy, operations, and technology of marketing.
It begins with a detailed analysis phase that includes reviews of both your technology and marketing process and key business drivers to ensure that your investment is aligned with your objectives.
Our MarTech modernization approach is based on a deep understanding of the strategy, operations, and technology of marketing.
It begins with a detailed analysis phase that includes reviews of both your technology and marketing process and key business drivers to ensure that your investment is aligned with your objectives.
Based on the results of our analysis, our recommendations and personalized delivery plans can include:
Munvo has been assisting our clients through marketing digital transformations since 2005. We are experts in all things marketing technology and partner with industry leading solutions providers. Book a meeting directly with one of our senior consultants to review your current environment and understand your goals.
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