In this episode of Clicks Not Code, we walk you through the process of setting up goal segments using the events you’re already tracking in your Salesforce Personalization environment. Whether you’re aiming to measure campaign effectiveness or fine-tune the Einstein AI engine, this video shows how goal segments help you optimize for customer intent—with clicks, not code.
Matthew Bell is the Salesforce Personalization Lead at Munvo, bringing 9 years of experience in creating scalable solutions tailored to meet evolving business needs. With a deep expertise in leveraging Salesforce to drive personalized real-time customer experiences, Matthew has helped businesses optimize their marketing strategies and achieve impactful results.
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