Leveraging Adobe Analytics with Adobe Campaign Classic & Munvo’s SMS Gateway for Targeted Offers
CUSTOMER SUCCESS STORY
Leveraging Adobe Analytics with Adobe Campaign Classic & Munvo’s SMS Gateway for Targeted Offers
Improved targeting based
on web traffic visits
Identified ideal communication
channel per user
Enabled cross-channel
communication journeys
Improved targeting based
on web traffic visits
Identified ideal communication
channel per user
Enabled cross-channel
communication journeys
The Client
Our client is an outdoors recreational products brand designed for enthusiast who loves experiencing adrenaline-pumping activities with like-minded peers! They create curated and lead guided adventures that will push your boundaries, off the beaten path, on land, road, water, and
snow – all within the scenic surroundings of nature.
Challenge
Our client was having difficulty targeting customers who had seen specific products across their business lines and different websites and hadn’t logged in to the website. They were looking for a solution to identify the customer’s data and track interaction of the visitors. Munvo leveraged our expertise to develop a solution plan specifically for the client, taking into account what they’ve seen across business lines and different websites. This way, they would be able to reach out to them in a timely manner with an offer to talk to an expert.
Solution
Munvo realized that in order to track email users across different sites, it was first important to have a unified view that would allow tracking across sites. Munvo’s solution was to create global tracking IDs that used two parts broken down for security reasons. This IDs propose a unique identifier for each person, which would be stored on a secure server and used to track their movements and activities. This helped to circumvent a lot of the regulations that are in place to protect user data. The value-add was precisely to enhance the targeting capabilities so that the client was able to identify email users with their website visits and provide targeted offers within 24 hours of the initial visit.
Benefits
Better Customer Experience
for customers looking for a new projects they now receive a message through their preferred means of communication in a timely manner.
More efficient operations
with automation of campaigns that run automatically through a journey process with little to no human actions in Adobe Campaign Classic needed.
Higher rate of purchase and conversion
from customers looking to purchase a new vehicle.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
Maximize your MarTech Investment!
Book a meeting directly with one of our senior consultants to review your current environment and understand your goals. Not ready to talk yet? Simply provide us your contact information so we can address any questions you might have via email.
