Enhance security and re-engage customers with real-time fraud detection and personalized SMS offers. Event Gateway enables financial institutions to send alerts and targeted messages to prevent fraud and recover abandoned transactions.
MAIN GOALS:
Improve security and customer trust by detecting and addressing fraudulent activity in real time, reducing potential financial losses.
Increase conversion rate by re-engaging customers who have abandoned transactions with timely and personalized offers or guidance.
Optimize targeting: Using real-time data to trigger personalized advice or offers can lead to an estimated increase in conversion rate of 5-10%.
MARKETING GOAL
Enhance customer engagement and retention while improving security through real-time fraud detection and personalized targeting.
INDUSTRY
Financial Industry
TARGETED PERSONA
Customers using online banking services or managing financial transactions.
PRODUCTS REQUIRED
Adobe Real-Time CDP, Munvo Event Gateway
Use Case Steps:
Customers using online banking services or managing financial transactions.
A customer begins a financial transaction or logs in to their online banking account.
Event Gateway triggers fraud detection
If suspicious activity is detected, a real-time alert (SMS or email) is triggered to verify the legitimacy of the transaction.
Personalized re-engagement
If a customer abandons a transaction, Event Gateway sends an email or SMS offering help, such as personal financial advice or the option to schedule a call with a financial advisor.
Summary
This playbook helps financial institutions protect their customers and increase engagement by detecting fraudulent activity in real time and providing timely re-engagement for abandoned transactions, improving both security and customer satisfaction.