Fraud Detection & Web Behavior Targeting

Fraud Detection & Web Behavior Targeting

Enhance security and re-engage customers with real-time fraud detection and personalized SMS offers. Event Gateway enables financial institutions to send alerts and targeted messages to prevent fraud and recover abandoned transactions.

MAIN GOALS:

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Improve security and customer trust by detecting and addressing fraudulent activity in real time, reducing potential financial losses.

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Increase conversion rate by re-engaging customers who have abandoned transactions with timely and personalized offers or guidance.

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Optimize targeting: Using real-time data to trigger personalized advice or offers can lead to an estimated increase in conversion rate of 5-10%.

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MARKETING GOAL
Enhance customer engagement and retention while improving security through real-time fraud detection and personalized targeting.
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INDUSTRY
Financial Industry
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TARGETED PERSONA
Customers using online banking services or managing financial transactions.
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PRODUCTS REQUIRED
Adobe Real-Time CDP,
Munvo Event Gateway
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Use Case Steps:

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Customers using online banking services or managing financial transactions.

A customer begins a financial transaction or logs in to their online banking account.

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Event Gateway triggers fraud detection

If suspicious activity is detected, a real-time alert (SMS or email) is triggered to verify the legitimacy of the transaction.

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Personalized re-engagement

If a customer abandons a transaction, Event Gateway sends an email or SMS offering help, such as personal financial advice or the option to schedule a call with a financial advisor.

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Summary

This playbook helps financial institutions protect their customers and increase engagement by detecting fraudulent activity in real time and providing timely re-engagement for abandoned transactions, improving both security and customer satisfaction.

Duration: 2 to 3 weeks

Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com

© 2024 Munvo is a trademark of Munvo Solutions Inc.

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