A large retail organization operating at scale across multiple regions, managing high-volume marketing communications and complex data environments. The organization relies on SAS Customer Intelligence 360 and the SAS 9.4 platform as core components of its MarTech stack to support campaign execution, operational stability, and long-term modernization initiatives.
Given the scale of marketing operations and data volumes involved, platform reliability, cost efficiency, and future-readiness were critical to supporting ongoing business priorities.
The client was experiencing recurring operational issues within their SAS MarTech environment. Production outages caused significant marketing downtime, while limited monitoring and alerting made it difficult to detect and respond to issues quickly.
In addition, the platform infrastructure was oversized relative to operational needs, resulting in unnecessary infrastructure costs. The client also faced challenges with data duplication, as large volumes of data were replicated from their Databricks data warehouse into intermediary databases to support SAS CI 360 use cases.
As the organization pursued broader MarTech modernization goals, they needed expert guidance to stabilize their environment, reduce risk, control costs, and validate future-state architecture—without disrupting ongoing marketing operations.
The client was experiencing recurring operational issues within their SAS MarTech environment. Production outages caused significant marketing downtime, while limited monitoring and alerting made it difficult to detect and respond to issues quickly.
In addition, the platform infrastructure was oversized relative to operational needs, resulting in unnecessary infrastructure costs. The client also faced challenges with data duplication, as large volumes of data were replicated from their Databricks data warehouse into intermediary databases to support SAS CI 360 use cases.
As the organization pursued broader MarTech modernization goals, they needed expert guidance to stabilize their environment, reduce risk, control costs, and validate future-state architecture—without disrupting ongoing marketing operations.
Munvo partnered with the client through a multi-phased modernization and stabilization approach, combining assessment, implementation, optimization, and ongoing support.
Key solution pillars included:
The engagement delivered both immediate stabilization and long-term value:
Reduced monthly server maintenance downtime from approximately 2 hours to minutes
Improved response time for certain issues from up to 4 hours to under 5 minutes
Achieved $25,000 in annual infrastructure cost savings through server downsizing
Successfully upgraded SAS 9.4 to a supported version, extending platform viability
Munvo is pleased with how we were able to help our retail client simultaneously stabilize their SAS CI 360 environment and move forward with their MarTech modernization goals. By addressing operational risk, optimizing infrastructure, and validating future-state integration, we helped create a foundation the client can rely on as they continue to evolve their marketing capabilities.
Munvo Solutions is your premier MarTech Solutions partner. As a proud member of the PlusCo network and a specialized marketing agency, we bring you innovative solutions tailored to your needs. Our trusted partnerships with industry leaders like Google Cloud, Adobe, SAS, Salesforce, Unica, Redpoint, and ActionIQ enable us to deliver unparalleled service and expertise.
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