Recover lost sales by sending real-time reminders and personalized offers to customers who abandon their carts. Event Gateway helps retail businesses boost conversion rates with timely, relevant promotions.
MAIN GOALS:
Recover lost sales by targeting customers who abandon their shopping carts, encouraging them to complete their purchase.
Increase conversion rate: Automated cart abandonment recovery can increase conversions by 5-15%.
Revenue uplift: For every million dollars, businesses can gain an additional $50,000 to $150,000 by recovering abandoned carts.
MARKETING GOAL
Increase online sales by re-engaging customers who abandon their shopping carts through personalized real-time offers and reminders.
INDUSTRY
Retail Industry
TARGETED PERSONA
Online shoppers who have not completed their purchase
PRODUCTS REQUIRED
Munvo Event Gateway & Adobe Real-Time CDP
Use Case Steps:
Customer adds items to their cart
A customer browses your website and adds items to their cart but does not complete the purchase.
Event Gateway detects cart abandonment
After a specified time, if the cart remains abandoned, a real-time email or SMS is triggered, reminding the customer to complete the purchase.
Personalized offer is sent
The reminder may include a discount or special offer to incentivize the customer to finalize the transaction.
Summary
This playbook helps retail businesses recover lost sales by sending real-time reminders and personalized offers to customers who abandon their shopping carts, ultimately increasing conversions and sales.