providing investment, retirement, and banking services. Clients can access their services through their website, mobile app and call center.
was to help marketing end users build new customer journeys from both online and offline data sources, and report on campaign success. To meet this goal, they were looking to streamline current processes by integrating previously siloed marketing tools.
to integrate siloed marketing tools, as well as custom integrations and user-friendly templates. Munvo extended the services layer for real time integrations with new channels (SMS, web, and push notifications) and event-based triggers.
after abandonment in the purchase funnel and paid media. They were also able to send personalized messaging and offer easy access to financial services including scheduling appointments.
Munvo’s solution took the financial services institution’s previously siloed marketing tools and built an integrated MarTech stack. As a result, they are now able to better engage with their clients and improve their customer retention and communication.
A well-integrated MarTech stack is the first step towards driving increased customer engagement and improved customer experience. Our client conducted an A/B test to leverage capabilities not possible with the legacy siloed system with a desire to understand the impact of dynamic needs-based messaging vs one-size-fits-all messaging. The results are clear – a 2-3X improvement in both engagement and overall gain was observed by our client comparing test & control groups.
A well-integrated MarTech stack is the first step towards driving increased customer engagement and improved customer experience. Our client conducted an A/B test to leverage capabilities not possible with the legacy siloed system with a desire to understand the impact of dynamic needs-based messaging vs one-size-fits-all messaging. The results are clear – a 2-3X improvement in both engagement and overall gain was observed by our client comparing test & control groups.
Munvo Solutions is your premier MarTech Solutions partner. As a proud member of the PlusCo network and a specialized marketing agency, we bring you innovative solutions tailored to your needs. Our trusted partnerships with industry leaders like Adobe, SAS, Salesforce, Unica, Redpoint, ActionIQ, and PEGA enable us to deliver unparalleled service and expertise.
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