Target customers who abandoned their carts while checking your website or mobile application, and then use AI to calculate if they are more likely to engage, and target them with a personalized offer with a personalized offer based on their probability to re engage and compete the purchase process.
MAIN GOALS:
The global average cart abandonment rate is around 69.57% across various industries.
It is estimated that e-commerce businesses lose approximately $18 billion in sales revenue each year due to abandoned shopping carts.
The average conversion rate after sending abandoned cart reminders is approximately 20%.
Which means that sending abandoned cart messages can recover up to $200,000 for every $1 million lost due to cart abandonment.
Using Artificial Intelligence for personalization can lead to a 20-30% increase in conversion rates compared to generic communications.
MARKETING GOAL
Reduce Cart Abandonment
INDUSTRY
E-commerce Industries
TARGETED PERSONA
Web + Mobile App customers
PRODUCTS REQUIRED
Munvo Event Gateway, Adobe Campaign Classic
Use Case Steps:
Customer adds a product to his cart
Customers who browsed available products and added a product to their cart.
Customer did not complete purchase
Customers who got interrupted and 30 minutes later still have not completed their purchase.
.
Customer gets a reminder email
Customers who left the cart, receives an email reminding them to finish the order, with a special personalized offer to increase their chances of completing it.
Summary
Use this playbook to re-engage with a customer, when they add a specific product to their cart but do not go ahead with the next steps of the purchase. Reach them with an automatic email with a personalized offer, powered by AI to increase their chances of completing their purchase.