AI-Enhanced Abandoned Cart

AI-Enhanced Abandoned Cart

Target customers who abandoned their carts while checking your website or mobile application, and then use AI to calculate if they are more likely to engage, and target them with a personalized offer with a personalized offer based on their probability to re engage and compete the purchase process.

MAIN GOALS:

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The global average cart abandonment rate is around 69.57% across various industries.

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It is estimated that e-commerce businesses lose approximately $18 billion in sales revenue each year due to abandoned shopping carts.

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The average conversion rate after sending abandoned cart reminders is approximately 20%.

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Which means that sending abandoned cart messages can recover up to $200,000 for every $1 million lost due to cart abandonment.

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Using Artificial Intelligence for personalization can lead to a 20-30% increase in conversion rates compared to generic communications.

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MARKETING GOAL
Reduce Cart Abandonment
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INDUSTRY
E-commerce Industries
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TARGETED PERSONA
Web + Mobile App customers
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PRODUCTS REQUIRED
Munvo Event Gateway,
Adobe Campaign Classic
Adobe Campaign Classic & Event Gateway logos

Use Case Steps:

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Customer adds a product to his cart

Customers who browsed available products and added a product to their cart.

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Customer did not complete purchase

Customers who got interrupted and 30 minutes later still have not completed their purchase.

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Customer gets a reminder email

Customers who left the cart, receives an email reminding them to finish the order, with a special personalized offer to increase their chances of completing it.

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Summary

Use this playbook to re-engage with a customer, when they add a specific product to their cart but do not go ahead with the next steps of the purchase. Reach them with an automatic email with a personalized offer, powered by AI to increase their chances of completing their purchase.

Duration: 4 to 5 weeks

Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com

© 2024 Munvo is a trademark of Munvo Solutions Inc.

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