AI Agents Take the Lead: Munvo at Salesforce Connections 2025
Marketing Cloud Next: AI Agents Take Center Stage
- End-to-end campaign building with AI agents orchestrating everything from content creation to segmentation.
- Two-way, real-time engagement across channels — goodbye to “noreply@” emails and hello to truly conversational marketing.
- Lead qualification and scheduling handled directly by AI, reducing human touchpoints and accelerating pipeline velocity.
- Deep integration with Data Cloud, unlocking unified, real-time profiles that power smarter decisions and personalization.
Data Cloud Evolves: Speed, Scale, and Activation
- Real-time ingestion of both structured and unstructured data with a zero-copy architecture.
- New connectors for Salesforce clouds and ad platforms, enabling seamless cross-channel activation.
- Sub-second personalization, journey triggers, and audience segmentation — all powered by live, unified data.
Strategic Marketing Shifts Unveiled
- AI agents are the new marketing teammates, not just advisors.
- Dynamic journeys are replacing static campaigns.
- Flow is becoming the orchestration engine across all Salesforce clouds.
Real-World Use Cases: From Vision to Action
- WhatsApp as a sales and service powerhouse: AI agents can chat with customers in real time, offering product recommendations, handling returns, or answering questions — all from the same interface.
- Conversational lead capture: No more clunky web forms. Agents engage visitors, collect lead data, and schedule follow-ups automatically.
- Event personalization: AI agents act as personal concierges, helping attendees plan their schedules with tailored recommendations.
Cross-Cloud Power: Where Marketing, Sales, and Service Meet
AI agents are dissolving the lines between Salesforce Clouds:
- Marketing + Commerce: Personal shopper agents guide users to their ideal purchase based on behavior and preferences.
- Marketing + Service: Re-engagement campaigns are now proactive, resolving issues before they escalate.
- Marketing + Sales: AI agents nurture inbound leads, respond with tailored messaging, and ensure no opportunity is missed.
What sets this AI evolution apart is the focus on action, not just insight. These aren’t passive assistants — they’re active agents driving business outcomes. By connecting natively to all Salesforce Clouds and being fueled by unified, real-time data, Agentforce represents a fundamental leap forward in intelligent, scalable marketing.
Conclusion
At Munvo, we see this as a defining moment for the industry. The future of marketing is intelligent, agentic, and personalized at scale — and it’s here today. We’re energized by the possibilities and look forward to helping our clients adopt these powerful innovations in their own marketing strategies.
Ready to get Started?
Whether you’re just starting your journey with Salesforce or looking to take full advantage of Agentforce, Marketing Cloud Next, and Data Cloud — Munvo is here to help. As a trusted Salesforce partner, we specialize in enabling intelligent, data-driven marketing strategies that deliver results.
Sales Inquiries + 1 (514) 223 3648
General Inquiries + 1 (514) 392 9822
sales@munvo.com
© 2025 Munvo is a trademark of Munvo Solutions Inc.
