The client is a leading entity in the recreational products sector, specializing in the design, manufacturing, and distribution of innovative products that elevate outdoor experiences. With a steadfast commitment to quality and innovation, they have established themselves as a prominent player in the industry. Their diverse portfolio encompasses a range of recreational vehicles and equipment, catering to outdoor enthusiasts worldwide. Leveraging cutting-edge technology and a customer-centric approach, they continuously strive to exceed expectations and set new standards in the recreational products market.
Our client encountered several challenges with their existing system, Adobe Campaign Version 7.
Our client encountered several challenges with their existing system, Adobe Campaign Version 7.
Munvo implemented a comprehensive strategy to address the challenges faced by the client and ensure a seamless transition from Adobe Campaign Version 7 to Version 8. The solution comprised the following key components:
Our client experienced a significant expansion in their marketing activities, enabling an increase in the number of daily deliveries. This was complemented by a reduction in system impacts from running multiple campaigns at once, as delivery preparation time was cut down. Additionally, the turnaround time for restarting campaigns decreased, allowing for more agile operations. The process for data loads became more frequent and faster, thanks to improved record insertion speeds, moving towards a near-real-time method. This also reduced the workload for operators, who no longer needed to spend as much time monitoring campaigns, freeing them up for more strategic initiatives and campaign optimizations. Moreover, the offer management process was streamlined, enhancing overall operational efficiency.
Our client experienced a significant expansion in their marketing activities, enabling an increase in the number of daily deliveries. This was complemented by a reduction in system impacts from running multiple campaigns at once, as delivery preparation time was cut down. Additionally, the turnaround time for restarting campaigns decreased, allowing for more agile operations. The process for data loads became more frequent and faster, thanks to improved record insertion speeds, moving towards a near-real-time method. This also reduced the workload for operators, who no longer needed to spend as much time monitoring campaigns, freeing them up for more strategic initiatives and campaign optimizations. Moreover, the offer management process was streamlined, enhancing overall operational efficiency.
Increased Campaign Capacity: Migration eliminated the need to stagger major campaign start times, allowing multiple large deliveries to run simultaneously. This advancement enabled the client to expand marketing activities to new brands without disrupting ongoing deliveries.
Enhanced Delivery Preparation Efficiency: Before the migration (using V7), sending deliveries with large audiences that used the Adobe Offer interaction module required up to 5 hours with no guarantees on preparation times. Post-migration, deliveries now only need to be started one hour before the targeted send time, with preparations rarely exceeding two hours, even for larger audiences or extensive offer catalogues.
Improved Campaign Flexibility: The migration significantly reduced the impact of last-minute changes. Where previously, last-minute adjustments often meant postponing deliveries to the next day, now such changes result in a mere couple of hours of delay, greatly enhancing campaign flexibility and responsiveness.
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