Adobe Experience Manager and Adobe Campaign: An Integration to Remember

Discover How Integrating AEM with Adobe Campaign can Enhance your Omni-Channel Marketing Practice

As an Adobe partner, we at Munvo recognize that content creation lies at the core of any productive marketing strategy, activity, or cross-channel initiative. While businesses often use their campaign management applications separately from content management tools, a simple integration between Adobe Experience Manager (AEM) and Adobe Campaign can substantially improve their overarching marketing operations. In fact, this combination of Adobe products can help your company deploy consistent and highly personalized omni-channel experiences tailored and targeted to consumers across all industries. It’s no wonder that Adobe once likened AEM and Adobe Campaign’s compatibility to mixing chocolate with peanut butter.

In light of Adobe’s adaptable technologies, this article will draw from Munvo’s Adobe expertise to highlight the different ways that you can use Adobe Experience Manager with Adobe Campaign to better streamline content creation processes and accelerate campaign time to market.

Find out How Adobe AEM and Adobe Campaign Integrations Can Improve your Marketing Operations:

Maintain Consistent Practices

Time and time again, we have seen Munvo’s clients benefit from the integration of Adobe Experience Manager and Adobe Campaign. Underlying this success remains the capacity to create, deploy, and manage content that is both clear and consistent. By leveraging AEM’s email templates and drag-and-drop capabilities, in conjunction with Adobe Campaign’s personalization variables, you can optimize your marketing practice to create compelling email journeys. This integration serves to help your business capitalize on easy wins through the real-time synchronization of various Adobe tools and applications, such as advanced data and charting through AEM Forms’ Interactive Communications.

Keep Customers Interested through Personalized Digital Experiences

It’s no secret that real-time personalization is crucial for getting contemporary consumers to pay attention to – let alone engage with – your business’ marketing materials. In the ongoing pursuit of effective customer relevancy, marketers are under increasing pressure to manage an unprecedented volume of complex campaigns, each with a wide range of personalization options.

By combining Adobe tools, you can facilitate the deployment of advanced omnichannel experiences at scale. Not only does this interactive use of AEM and Adobe Campaign give users access to new personalization features that would otherwise be unavailable, together they can guide marketers to keep up with the ever-changing landscape of real-time personalization.

Deploy Campaigns Quickly and Efficiently

We’ve all heard the saying “time is money,” as well as the more assertive marketing mantra “to create three times the amount of content in twice less the amount of time.” An integration between Adobe Experience Manager and Adobe Campaign can increase the velocity of just about any campaign’s time to market. By harnessing the Digital Asset Manager tool from AEM to host image/video assets from Adobe Campaign, you can take advantage of flexible drag-and-drop functionalities. In particular, the combination of AEM’s Digital Asset Manager with Adobe Campaign prompts the use and creation of templates that lock in the structure of your email, and so, better enable their drag-and-drop capabilities.

You can also utilize the powerful publishing and approval workflows to augment delivery time. These workflows in AEM ensure that content is fully approved before it gets pushed out to customers. In other words, you’ll have the capacity to deliver approved messages first authored in AEM directly via Adobe Campaign. By integrating the two, you can optimize the process of developing and disseminating [1]

Take Preventative Measures to Avoid Potential Errors

It’s time to minimize your manual mistakes. The rate and reoccurrence of human error is entirely manageable thanks to Adobe Experience Manager’s integration with Adobe Campaign. With AEM’s integration, you’ll have access to all the Adobe Campaign tools, assets, and pre-built templates necessary to compose personalized email messages without discrepancies. User data is, essentially, pre-populated to facilitate form submission, so that you and your creative team won’t actually need to learn how to use Adobe Campaign to develop highly personalized emails.

Thanks to the AEM and AC integration, businesses have reported a substantial drop in errors from 3-10 per week (approx. 16 hours of weekly reconciliation and rebuild time) to only 1 error every two weeks (less than 1.5 weekly hours to recuperate and rectify issues).[2] After all, error prevention is the key to expediting effective marketing materials to consumers.

Deliberate and Divide Tasks for Strategic Teamwork

Although collaborative campaigns can get chaotic due to versioning, quality control, and operational task division, the integration of Adobe Experience Manager and Adobe Campaign enables colleagues to work together in perfect harmony. Your creative and marketing teams will be equipped to consolidate data from different systems, and ultimately, unify and personalize your company’s website, emails, and marketing materials. This integration then allows for efficient metadata storage, handle versioning, and image resizing in response to various devices. It also simplifies the process of transferring content directly from Adobe Campaign to AEM without a hassle, while reusing AEM assets without the necessity of copying files from one system to another.

Next Steps

In the MarTech industry, we all want to work rapidly, save time, and increase productivity. These objectives are now increasingly attainable thanks to interactive capabilities of Adobe Experience Manager and Adobe Campaign.

Since 2013, Munvo’s 50+ Adobe certified experts have provided extensive services in streamlining content creation and accelerating campaign time to market, all while eliminating technology silos and complex data flows. AEM’s intuitive content creation and management capabilities are especially powerful when paired with Adobe Campaign’s propensity for refined reporting, measurement, and development. By embracing adaptable functionality enhancements within the Adobe Experience Cloud, you can fully amplify your business’s marketing initiatives.

References

[1] Note that these numbers refer to the experiences of our clients, reported internally at Munvo, 2018-2019.

[2] Ibid, 2018-2019.

About Munvo

Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.