Do You Need a CDP? What You Need to Know
to Cut Through the Hype

Did you know that while 67% of businesses say they’ve adopted a Customer Data Platform (CDP), only 17% see it fully utilized? Plus, 45% of these companies believe their CDPs fall short of expectations. With over 170 vendors and 50+ use cases, it’s no wonder there’s confusion.

Join our dynamic webinar, co-hosted with SAS partners, where our CDP specialists will tackle these pressing issues. They’ll break down the surprising statistics, uncover the reasons behind underperformance, and demystify the crowded CDP market.

By joining this session, you’ll be able to:

1. Acquire Practical Insights: Learn how to cut through the CDP hype and maximize utilization.
2. Navigate the CDP Ecosystem: Gain an understanding of the different types of CDPs and the role of new concepts like composability.
3. Master the CDP Buyer’s Guide: Find out how to match a CDP to your specific use cases and steer clear of common mistakes.
4. Engage with Industry Experts: Participate in discussions with peers and leaders to enhance your CDP strategy.