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Event-Based Triggers

Enable real-time delivery of transactional or informational messages to customers based on specific website actions.

AJO Whitepaper

MAIN GOALS:

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Improve Customer Communication: Ensure timely and relevant interactions.

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Boost Confidence: Reassure customers with prompt communications.

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MARKETING GOAL
Timely Customer Interaction
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INDUSTRY
All Industries
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TARGETED PERSONA
Web Customers
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PRODUCTS REQUIRED
Adobe Journey Optimizer
AJO Whitepaper

Use Case Steps:

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Define Real-Time Events

Identify and monitor specific web actions requiring immediate follow-up.

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Activate Automated Journeys

Trigger relevant communications based on captured events.

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Summary

Deliver timely and contextually relevant messages triggered by specific customer actions to enhance user experience and loyalty.

Duration: 1 to 2 weeks

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