CUSTOMER SUCCESS STORY

Transforming Customer Data Accuracy and Reporting Speed with Google Cloud Migration

Reduced customer data discrepancies by 90%

Cut report generation time from 10 minutes to under 30 seconds

Lowered storage costs by 70% through cloud optimization

Automated complex ETL pipelines, eliminating manual processes

Reduced customer data discrepancies by 90%

Cut report generation time from 10 minutes to under 30 seconds

Lowered storage costs by 70% through cloud optimization

Client

Our client is a global leader in the manufacturing industry, producing and selling a range of innovative recreational vehicles across more than 120 countries. With manufacturing facilities in North America and Europe, they are known for delivering premium products and experiences to their customers worldwide. As part of their commitment to digital transformation, the client sought to modernize how they manage and reconcile customer data across marketing and CRM systems.

Challenges

The client faced significant challenges in managing customer data across multiple systems, resulting in data inconsistencies, reporting delays, and high operational costs.

Salesforce Limitations: Restricted API access in Salesforce led to incomplete and unreliable data transfers, causing significant gaps in customer profiles and preventing a unified customer view.
Complex Adobe Data Extraction: Extracting customer data from Adobe Campaign Classic was resource-intensive, requiring custom field mapping and lacking standardized exports. This complexity made routine data pulls time-consuming and challenging for large datasets.
Reporting Bottlenecks: Non-technical business users struggled to generate reports, relying heavily on technical teams for SQL queries and data preparation. Generating insights took excessive time, hampering marketing agility and timely decision-making.

These obstacles highlighted the urgent need for a modern data architecture capable of delivering accuracy, scalability, and self-service analytics.

Solution

To address these challenges, Munvo architected and implemented a comprehensive migration to Google Cloud Platform (GCP), transforming the client’s customer data infrastructure into a modern, automated, and accessible solution:

Data Ingestion and Storage: Customer data from Adobe Campaign Classic and Salesforce was securely ingested into Cloud Storage, with IAM permissions ensuring secure access and governance.
Automated Data Processing: Munvo implemented Dataflow and Cloud Data Fusion pipelines to automate data cleansing, deduplication, and quality checks, significantly reducing manual intervention and improving data reliability.
Unified Customer View: Processed data was consolidated into BigQuery, creating a single, unified customer profile across all systems.
Advanced Data Governance: Using Dataplex, the solution automatically tracks data lineage and flags discrepancies between Adobe and Salesforce sources, ensuring ongoing data quality and compliance.
Self-Service Analytics: Business users can now leverage Power BI and Looker Studio directly connected to BigQuery. The BI Engine accelerates dashboard performance, enabling near real-time insights without requiring SQL knowledge.

This modern architecture resolved previous integration and performance issues, while also reducing maintenance overhead through automated pipelines and centralized monitoring.

Benefits

Munvo’s solution delivered significant and measurable benefits to the client:

Exceptional Data Accuracy: Data discrepancies were reduced by 90%, providing a trusted, unified customer view and enabling more precise marketing segmentation and engagement.
Faster Insights: Report generation times were slashed from 10 minutes to under 30 seconds, empowering business users with faster, self-service access to critical insights for campaign planning and performance tracking.
Cost Savings: Migrating to GCP’s serverless architecture cut storage costs by 70% compared to the previous solution, delivering substantial operational savings and scalability for future growth.
Reduced Operational Overhead: Automated pipelines and centralized governance eliminated manual processes, freeing technical teams to focus on higher-value initiatives.

Results

Unified customer data across Adobe Campaign Classic and Salesforce into BigQuery

Reduced manual processes through automated data pipelines

Enabled self-service analytics and real-time reporting for business users

Lowered storage and operational costs by 70% with serverless GCP architecture

Empowered marketing teams with faster insights and data-driven decision-making

Quote from Munvo

The customer’s data infrastructure transformed from a fragmented and manual setup to an integrated marketing CRM data hub following the migration to GCP. By addressing Adobe Campaign Classic’s integration challenges alongside the limitations of Salesforce, Munvo enabled greater data accuracy, quicker campaign insights, and a cost-effective solution with a serverless architecture.

- Munvo Team

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Munvo Solutions is your premier MarTech Solutions partner. As a proud member of the PlusCo network and a specialized marketing agency, we bring you innovative solutions tailored to your needs. Our trusted partnerships with industry leaders like Google Cloud, Adobe, SAS, Salesforce, Unica, Redpoint, ActionIQ, and PEGA enable us to deliver unparalleled service and expertise.

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