Plus Company is a global collective of more than 20 marketing and creative agencies — including Cossette, Citizen, and We Are Social — that operates across North America, Europe, the Middle East, and Asia-Pacific. The network delivers cutting-edge services spanning advertising, branding, digital strategy, and media activation. Its collaborative model empowers agencies to share data, tools, and best practices, enabling clients to achieve exceptional marketing outcomes.
Despite its innovative structure and global reach, Plus Company faced a significant data challenge. Its media reporting capabilities were largely retrospective and fragmented across multiple platforms, limiting the organization’s ability to make predictive, data-driven decisions. As the media landscape grew more dynamic and complex, the need for forward-looking insights became critical — not just to measure performance but to anticipate it.
To stay ahead of client expectations and improve marketing outcomes, Plus Company needed to evolve beyond traditional reporting and embrace predictive analytics. However, several key obstacles stood in the way:
The leadership team recognized that solving these challenges would require more than a simple technology upgrade — it demanded a complete reimagining of their data architecture and analytics approach.
To stay ahead of client expectations and improve marketing outcomes, Plus Company needed to evolve beyond traditional reporting and embrace predictive analytics. However, several key obstacles stood in the way:
The leadership team recognized that solving these challenges would require more than a simple technology upgrade — it demanded a complete reimagining of their data architecture and analytics approach.
Munvo partnered with Plus Company to design and implement a comprehensive solution that would enable predictive analytics at scale, transform data workflows, and improve strategic decision-making.
1. Cloud-Native Data Architecture
Leveraging Google Cloud Platform (GCP) and BigQuery, Munvo built a modern, serverless infrastructure to consolidate and process data from Mediaocean and other critical systems. Automated ingestion pipelines were developed to securely process over 120 daily data extracts — containing more than 2,100 attributes — without manual intervention.
2. Medallion Data Model for Quality & Scalability
To ensure data accuracy and reliability, Munvo implemented a Medallion Architecture with Bronze, Silver, and Gold layers, progressively refining raw data into analytics-ready datasets. This approach ensured clean, consistent, and trustworthy data — essential for predictive modelling.
3. Unified Cross-Platform Data Layer
A major milestone was the integration of Google Analytics 4, Adobe Analytics, and Salesforce into a single unified data layer. This eliminated silos and created end-to-end visibility into the customer journey, enabling accurate attribution and cross-channel optimization.
4. Predictive Analytics & Machine Learning
With a reliable data foundation established, Munvo deployed predictive models to anticipate campaign performance, forecast key metrics, and identify high-value customer segments. Models were also developed for churn prediction and next-best-action recommendations, transforming how Plus Company approaches planning and targeting.
5. Continuous Monitoring & Automation
To ensure ongoing reliability, Munvo implemented Cloud Monitoring and Cloud Logging for real-time visibility into pipeline health, data quality, and automation performance. This proactive monitoring reduced operational overhead and ensured consistent system uptime.
6. Actionable Insights for Business Teams
Finally, Munvo delivered custom dashboards and decision workflows that brought predictive intelligence directly to business users. These insights allowed media, strategy, and operations teams to forecast performance, allocate budgets effectively, and adjust campaigns based on live data.
The project redefined how Plus Company uses data — shifting from reactive reporting to predictive, insight-driven decision-making.
Unified data from Mediaocean, GA4, Adobe Analytics, and Salesforce into a centralized BigQuery environment
Delivered predictive modelling for campaign forecasting, audience segmentation, and churn prevention
Reduced manual data handling with automated ingestion of 120+ daily files
Achieved a 20% cost reduction and 50% faster data processing
Empowered business teams with actionable, real-time dashboards for smarter decision-making
Munvo Solutions is your premier MarTech Solutions partner. As a proud member of the PlusCo network and a specialized marketing agency, we bring you innovative solutions tailored to your needs. Our trusted partnerships with industry leaders like Google Cloud, Adobe, SAS, Salesforce, Unica, Redpoint, and ActionIQ enable us to deliver unparalleled service and expertise.
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