From Fragmented to Connected: How to Build a Modern Stack

Today’s marketing technology landscape includes more than 15,000 tools, making it increasingly difficult for organizations to create a unified, customer-centric ecosystem. Many teams struggle with siloed data, disconnected platforms, and overlapping investments that add complexity instead of value.

In this on-demand webinar, experts from Munvo and SAS share practical guidance on how to simplify and modernize your MarTech stack. The session focuses on aligning strategy, process, and technology to transform fragmented tools into a connected, scalable ecosystem that supports meaningful customer experiences.

By joining this 45-minute session, you’ll discover:

1. Centralize and unify customer data using modern cloud data lakehouse architectures
2. Enable more relevant, AI-driven personalization across marketing channels
3. Reduce technical debt while improving agility and scalability
4. Shift from tool-centric implementations to customer-first design