A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, ...
Retargeting Emails and CRMs with First-Party Audience Data To all the readers that have managed email campaigns during their careers; what is the value associated ...
6 Steps for Personalized B2B Retargeting Inbound marketing methodologies are on the rise. Companies like IBM and Adobe are continuously pushing the envelope with new ...
First-Party Data Cooperative and Why Building a Marketing Signal Network Matters In a world of cross-channel advertising, first-party data is the most valuable and scarce resource ...
Enterprise Marketing Management Platforms and In-Store Beacon Technology Retailers who have taken advantage of beacon technology are approaching an interesting avenue. For anyone who is ...
By using this website, you agree to our use of cookies to enhance site functionality, website performance, and your online user experience. For more information, please review our Cookie Policy. I ACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
