Use custom macros – user-defined queries that integrate into flowchart workflows – to implement more complex logic than typically found in IBM Campaign / Unica.
This Integration guide provides more detailed information on how Hadoop can be integrated with your IBM Unica Campaign environment, Hive and other software.
Mixed feelings about Unica Campaign? Munvo Companion for Unica Campaign software can help your overall performance in more ways than one.
Comparing Hadoop Big Data with more traditional Relational Databases is a tough decision. Which one is right for you? The Facts.
In this article, we explore how companies can benefit from sharing first-party data while running cross-channel marketing campaigns.