It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for...
To all the readers that have managed email campaigns during their careers; what is the value associated with re-engaging your inactive recipients? Is the opportunity cost enough to make you consider a new retargeting strategy? Many companies rely on outbound marketing...
Most marketers recognize the need to prioritize inbound marketing. Whether it involves an exciting travel offer presented on the homepage of a booking website, a message about new mortgage rates on the screen of an ATM, or optional phone upgrades presented during the...
In a world of cross-channel advertising, first party data is the most valuable and scarce resource available. First-party data is the data that aggregates the most accurate visitor behavior: content consumption, website visit patterns, as well as product and service...
By using this website, you agree to our use of cookies to enhance site functionality, navigation, website performance, and your online user experience. Please read our privacy and cookie policies for more information on the management and general use of cookies.