One approach that comes to mind is aligning your CRM with an email campaign platform of your choice. By integrating these platforms correctly, you can capture both email campaigns and IP address data during your next email campaign.
A look at three areas of change for demand-side platforms (DSP) in 2017 and how big brands are adapting to new AdTech and MarTech trends.
Empower Your Digital Marketing by Bridging CRM, 1st Party Data, and Cross-Channel Marketing Platforms
How to bridge your Data Warehouse or CRM with the right software to streamline better ways to reach customers across different channels.
In this article, we explore how companies can benefit from sharing first-party data while running cross-channel marketing campaigns.