A look at three areas of change for demand-side platforms (DSP) in 2017 and how big brands are adapting to new AdTech and MarTech trends.
This article discusses how IBM Interact can improve the efficiency of Live Chats by incorporating inbound marketing retargeting techniques.
An examination of the technology adoption and platform usage of the top 1500 retail and e-commerce companies across the globe.
An in-depth look at location-based marketing and how GPS and Wi-Fi signals can be used to improve personalized direct marketing.
Empower Your Digital Marketing by Bridging CRM, 1st Party Data, and Cross-Channel Marketing Platforms
How to bridge your Data Warehouse or CRM with the right software to streamline better ways to reach customers across different channels.