Services > Data & Analysis > Customer Data Platform (CDP) Services

Customer Data Platform (CDP) Services

Understand your data siloes and transition to agile, flexible, and scalable databases to improve customer engagement. Re-think your customer data and learn how CDPs can play a powerful role in your evolving MarTech stack.

What is a CDP?

CDPs are designed for you, the multi-channel marketer.

CDPs simplify the process of ingesting raw customer datasets from multiple sources in a timely way.

CDPs further provide marketers with tools to automate the process of personalizing customer journeys by activating customer relevant marketing channels.

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CDPs ingest data from internal data warehouses including snowflake data warehouse,
loyalty program data and 3rd party data sources

CDPs ingest sales data from online and store purchases,
subscriptions, and registrations
CDPs ingest data from web and mobile analytics including Google Analytics
data and Adobe Analytics data
CDPs ingest data from data science teams including customer
propensities and look-alikes
Internet of Things; CDPs ingest data from product usages including
connected automotive cameras or data from gaming services
CDPs use inbound data to drive outbound channels
including email, SMS, notifications, and mail
CDPs use inbound data to drive Google Ads,
Facebook Ads, and other social media platforms

CDPs use inbound data to drive websites and apps

CDPs use inbound data to feed
recommendation engines
CDPs use inbound data to drive sales,
customer support, retail point-of-sale
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Talk With Our Expert

james aziz
James Aziz

AI PRACTICE LEAD

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.

CDPs enable you to:

Understand your customer

Track behaviour over time by capturing and storing each customer’s data

Enable personalization

Send targeted marketing messages across channels

Drive
growth

Attract and retain customers through analysis, trends, and models

Our Proven CDP Services Framework

  • Conduct an audit of your people, processes, and technologies
  • Find the best fit for a CDP investment based on your current and future state marketing stack

  • Deploy CDP data sources and activation integrations
  • Start small and deliver quick results
  • Deploy incrementally on a case-by-case basis

  • Evolve your channel-mix into a unique brand differentiator
  • Architect a CDP foundation capable of orchestrating first party customer data, and anonymous data, into cohesive customer journeys
  • Activating data to channels including
    • Acquisition channels: social, search, ads and soon to come CTV
    • Owned channels: outbound, real-time inbound, inApp messaging, eCom
    • Loyalty channels: CRM, POS, IoT

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Benefits of the Munvo Approach

Everything you need to know to take the first step with a CDP

munvo cdp whitepaper download

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Munvo's CDP Partners

ActionIQ Customer Data Platform

Engage business users, data architects/engineers and analysts to enable the value of the CDP

LEARN MORE

Adobe Experience Platform (AEP)

Share data from a central place with Adobe Experience Platform (AEP).

Adobe Gold Solution Partner Campaign Specialized Accreditation

LEARN MORE

Munvo's CDP Partners

ActionIQ Customer Data Platform

Engage business users, data architects/engineers and analysts to enable the value of the CDP

LEARN MORE

Adobe Experience Platform (AEP)

Share data from a central place with Adobe Experience Platform (AEP).

Adobe Gold Solution Partner Campaign Specialized Accreditation

LEARN MORE

Get Started Now

Are you hesitant to make the switch to the cloud? Let us help you make the decision for you! We can talk through your business needs and help you decide if going to the cloud is the best option for your business. We'll work with you to find a plan that best suits your needs and will provide support as you make the transition.

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sales@munvo.com

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