Services > Data & Analysis > Customer Data Platform (CDP) Services
What is a CDP?
CDPs are designed for you, the multi-channel marketer.
CDPs simplify the process of ingesting raw customer datasets from multiple sources in a timely way.
CDPs further provide marketers with tools to automate the process of personalizing customer journeys by activating customer relevant marketing channels.
CDPs ingest data from internal data warehouses including snowflake data warehouse, loyalty program data and 3rd party data sources
CDPs ingest sales data from online and store purchases, subscriptions, and registrations
CDPs ingest data from web and mobile analytics including Google Analytics data and Adobe Analytics data
CDPs ingest data from data science teams including customer propensities and look-alikes
Internet of Things; CDPs ingest data from product usages including connected automotive cameras or data from gaming services
CDPs use inbound data to drive outbound channels including email, SMS, notifications, and mail
CDPs use inbound data to drive Google Ads, Facebook Ads, and other social media platforms
CDPs use inbound data to drive websites and apps
CDPs use inbound data to feed recommendation engines
CDPs use inbound data to drive sales, customer support, retail point-of-sale
Talk With Our Expert
AI PRACTICE LEAD
With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.
CDPs enable you to:
Understand your customer
Track behaviour over time by capturing and storing each customer’s data
Send targeted marketing messages across channels
Attract and retain customers through analysis, trends, and models
Our Proven CDP Services Framework
Audit: Are you CDP ready?
Conduct an audit of your people, processes, and technologies
Find the best fit for a CDP investment based on your current and future state marketing stack
Plan your CDP deployment with confidence
Deploy CDP data sources and activation integrations
Start small and deliver quick results
Deploy incrementally on a case-by-case basis
Orchestrate the future
Evolve your channel-mix into a unique brand differentiator
Architect a CDP foundation capable of orchestrating first party customer data, and anonymous data, into cohesive customer journeys
Activating data to channels including
Acquisition channels: social, search, ads and soon to come CTV
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