Services > Data & Analysis > Campaign & Journey Attribution

Campaign & Journey Attribution

With our scalable Campaign & Journey Attribution models, you can consolidate your data to enable advanced personalization with your customers. This allows you to better understand how your customers interact with your campaigns and how they experience your product or service to make more informed decisions and improve the customer experience. 

We Support Your MarTech Stack

Adobe Experience Cloud

Unica Interact

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Adobe Audience Manager

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Adobe Campaign

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Adobe Target

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Unica Interact

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Unica Campaign

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SAS Customer Intelligence

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Salesforce Marketing Cloud

Our Proven Framework

For over 16 years, Munvo has facilitated cross-channel direct marketing campaigns for maximum impact on the customer journey. Through this experience, we developed a scalable Campaign & Journey Attribution model – one that is standardized, yet adaptable to meet the requirements of any use case.

Benefits of Munvo’s Campaign & Journey Attribution Models

  • Bring together profiling capabilities and campaign history data in a single layer
  • Improve efficiency of tracking and analysis by simplifying the process of unifying Campaign and Delivery data and customer journeys that are hosted in cross-channel and cross-system repositories
  • Introduce scalability to your data model to make it easily tailored to various technologies
  • Apply governance rules to ensure compliance to local and industry-standard regulations and privacy laws

Campaign & Journey Attribution Model Visualized

Munvo’s Campaign & Journey Attribution models bring together data elements from across the Campaign Design & Customer Journey profiles and events to enable unprecedented personalization at scale.

munvo cam model

Campaign & Journey Attribution Model Visualized

Munvo’s Campaign & Journey Attribution models bring together data elements from across the Campaign Design & Customer Journey profiles and events to enable unprecedented personalization at scale.

Munvo CAM Model

Talk With Our Expert

james aziz
James Aziz

AI PRACTICE LEAD

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.

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