Campaign & Journey Attribution

Consolidate your campaign data to enable advanced personalization with Munvo’s scalable Campaign & Journey Attribution models.

We Support Your MarTech Stack

Our Proven Framework

For over 15 years, Munvo has facilitated cross-channel direct marketing campaigns for maximum impact on the customer journey. Through this experience, we developed a scalable Campaign & Journey Attribution model – one that is standardized, yet adaptable to meet the requirements of any use case.

Benefits of Munvo’s Campaign & Journey Attribution Models

Campaign & Journey Attribution Model Visualized

Munvo’s Campaign & Journey Attribution models bring together data elements from across the Campaign Design & Customer Journey profiles and events to enable unprecedented personalization at scale.

munvo cam model

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james aziz
James Aziz


With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.


1400 Rue Metcalfe, Suite 300 Montreal,
QC Canada, H3A 1X2

+ 1 (438) 503 – 4505

+ 1 (514) 392 – 9822

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