Campaign & Journey Attribution

Consolidate your campaign data to enable advanced personalization with Munvo’s scalable Campaign & Journey Attribution models.

We Support Your MarTech Stack

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Adobe Experience Manager

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Adobe Audience Manager

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Adobe Analytics

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Adobe Campaign

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Adobe Target

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Unica Interact

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Unica Campaign

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SAS Customer Intelligence

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Salesforce Marketing Cloud

Our Proven Framework

For over 15 years, Munvo has facilitated cross-channel direct marketing campaigns for maximum impact on the customer journey. Through this experience, we developed a scalable Campaign & Journey Attribution model – one that is standardized, yet adaptable to meet the requirements of any use case.

Benefits of Munvo’s Campaign & Journey Attribution Models

  • Bring together profiling capabilities and campaign history data in a single layer
  • Improve efficiency of tracking and analysis by simplifying the process of unifying Campaign and Delivery data and customer journeys that are hosted in cross-channel and cross-system repositories
  • Introduce scalability to your data model to make it easily tailored to various technologies
  • Apply governance rules to ensure compliance to local and industry-standard regulations and privacy laws

Campaign & Journey Attribution Model Visualized

Munvo’s Campaign & Journey Attribution models bring together data elements from across the Campaign Design & Customer Journey profiles and events to enable unprecedented personalization at scale.

munvo cam model

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james aziz
James Aziz

AI PRACTICE LEAD

With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.

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