For over 16 years, Munvo has facilitated cross-channel direct marketing campaigns for maximum impact on the customer journey. Through this experience, we developed a scalable Campaign & Journey Attribution model – one that is standardized, yet adaptable to meet the requirements of any use case.
Benefits of Munvo’s Campaign & Journey Attribution Models
Bring together profiling capabilities and campaign history data in a single layer
Improve efficiency of tracking and analysis by simplifying the process of unifying Campaign and Delivery data and customer journeys that are hosted in cross-channel and cross-system repositories
Introduce scalability to your data model to make it easily tailored to various technologies
Apply governance rules to ensure compliance to local and industry-standard regulations and privacy laws
Campaign & Journey Attribution Model Visualized
Munvo’s Campaign & Journey Attribution models bring together data elements from across the Campaign Design & Customer Journey profiles and events to enable unprecedented personalization at scale.
Campaign & Journey Attribution Model Visualized
Munvo’s Campaign & Journey Attribution models bring together data elements from across the Campaign Design & Customer Journey profiles and events to enable unprecedented personalization at scale.
Talk With Our Expert
James Aziz
AI PRACTICE LEAD
With a diverse background spanning healthcare, research, enterprise software, and marketing management, James has continued to unlock the remarkable opportunities that artificial intelligence (AI) has to offer.
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