Unica Interact Implementation

Fortune 1000 companies are increasingly moving from traditional advertising to real-time, digital inbound marketing. When leading our clients’ Unica Interact© implementation projects, Munvo helps integrate diverse elements of their digital ecosystems to both trigger effective outbound messages and initiate timely chats.

Unica Interact Implementation

The Munvo Approach

1. Create a Roadmap of Unica Interact Channels:

  • Significant gains in the short term by improving inbound customer experiences and demonstrating potential Returns on Investment (ROI)
  • Long-term strategical marketing investments that enable company brands to evolve along with ever-changing customer demands and increasing marketing ecosystem complexities

2. Design and Integrate Channels:

Munvo addresses Omni-Channel Marketing by engaging with each client’s solution architects, data designers, and their system engineers.

3. Enabling Day-to-Day Operations:

Assist marketing teams with the execution of complex campaigns based on their customers’ demands. Munvo’s team of Unica Interact platform specialists support marketing operations’ teams and partner agencies both during and after implementation.

Key Project Activities

Planning and Scoping

Munvo assesses each client’s current marketing practices to recommend a phased approach for deploying Unica Interact, with an emphasis on rolling out new capabilities for different channels and use cases.

  • Outbound campaigns based on inbound events
  • Channel and use case enhancements
  • Implementation of advanced features such as Event Patterns and Triggered Messaging
  • Customer profile extensions and integrations (e.g. Profile Services API)
  • Capability to transition between anonymous interactions with authenticated customers (or partial authentication via social media)
  • Deployment of custom performance reporting or system monitoring
  • Custom integration with additional marketing ecosystem applications, including Master Data Management (MDM) or other content management systems

Marketing Requirements and Functional Design

  • Channel scope (e.g. web, mobile, app, SMS, kiosk, PoS, inbound call center, etc.)
  • Touchpoints and zones (areas of website)
  • Customer profile (anonymous, as well as registered/known)
  • Privacy, legal, and contractual requirements
  • Use case design and enhancement
  • Campaign, offer, and messaging definitions
  • Reporting requirements and results
  • Impacts of marketing operations and workflow

Technical Requirements and Design

  • Architecture (cloud vs. on-premise, enterprise service bus, protocols, security and privacy constraints)
  • Channel integration and gateway design, such as Representational State Transfer (REST) or Simple Object Access Protocol (SOAP)
  • System performance monitoring and quality reports
  • System integration testing requirements

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