Adobe Campaign Review
Whether your organization has been using Adobe Campaign for years, or only recently decided to adopt the product, Munvo can help review the marketing suite to demonstrate how your company’s practices align with or compare to those of industry peers. Our team of consultants possess the technical skills necessary to troubleshoot and resolve your most pressing or stubborn issues, while defining best practices.
Areas of Focus
Example Adobe Campaign Review areas of investigation and recommendations include:
Campaign delivery process: manual steps vs. lean process
Capability gap analysis (web applications, preference center, subscriptions)
Recipient table extension and custom table design review
Implementation and use of integration with Adobe Target
Unusual spikes in system resource utilization
Use of offer module to enable dynamic personalization
Data flow, Extract, Transform, and Load (ETL), and Federated Data Access (FDA) architecture performance benchmarking
Implementation and use of integration with Adobe Analytics
Inefficiently designed workflow processes
Data quality and readiness for optimal use by Adobe Campaign
End user, power user, and administrator skill gap analysis
Use of campaigns vs. message center for triggered communications
Implementation and use of integration with Adobe Experience Manager (AEM)
Recommended actions, fixes, and next steps
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