Munvo’s Cheat Sheet on the Adobe Summit 2021

Discover best practices, stay ahead of the latest CXM trends and learn about Adobe’s many developments. Here are some things we are excited to learn more about at the Summit:

1 – Adobe Campaign Classic V8 will run on Snowflake which should give a very significant boost in performance, scalability, and capability. This new feature will help close the capability gap between hosted and hybrid deployments of Adobe Campaign.

2 – Workfront was purchased by Adobe this year. Workfront brings a lot of capability to the table and we are excited to see how this platform will augment the various Adobe Marketing Cloud applications.

3 – Adobe has been making significant investments in the Adobe Experience Platform (AEP) and the adoption is growing quickly in the market. We are excited to see what new features and capabilities Adobe has added in the recent months and hear some customer success stories.