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Leveraging Adobe Analytics with Adobe Campaign Classic & Munvo’s SMS Gateway for Targeted Offers

For someone who's always on the lookout for the next adrenaline-pumping activity to do, customer loyalty is key. With improved communication and trust, the motorsport brand created targeted offers that excite and engage the customers. By leveraging Adobe Analytics, the client achieved better targeting based on web traffic visits, increased the rate of purchase and conversion, and reached efficiency in operations with the automation of campaigns.
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