To better communicate with their customers, more organization are starting to integrate SMS Marketing and Push Messaging into their existing campaigns. Join our senior Adobe Architect – Andrew Didinchuk, as he explains how Adobe Campaign users are leveraging their SMS marketing channel to communicate directly with their customers. Andrew will also be demonstrating Munvo’s SMS Connector – a custom add-on for Adobe Campaign that allows you to send mass SMS marketing messages. Joining Andrew will be our guest speaker, Cameron Walt, the Digital CRM Manager of Taylor Guitars. Cameron will discuss how his company uses SMS marketing to better communicate with their customers and convert new leads.
So, why does SMS Marketing matter?
- Smartphone penetration in the US is nearing 80%
- Nearly 100% of all devices on the market are SMS enabled
- SMS message open rates are approximately 99%
- 90% of SMS messages are read within three minutes of being received
- All the above points combined offer a very high ROI on a very inexpensive channel
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