Munvo Blog

Our Most Recent Articles and Updates

The 5 Business Processes of Marketing Resource Management (MRM)

Occasionally, marketing campaigns and programs seem to go off track - running in directions no one could have predicted. If you have ever managed marketing campaigns, or at least tried, then you understand the challenges that come with it. Fortunately, there is a...

Retargeting Emails and CRMs with 1st Party Audience Data

To all the readers that have managed email campaigns during their careers; what is the value associated with re-engaging your inactive recipients? Is the opportunity cost enough to make you consider a new retargeting strategy? Many companies rely on outbound marketing...

Best Practices for a Business Requirements Document (BRD)

 “Your BRD  saved our butts at least three times this year!” - Friendly Project Manager giving feedback over a pint of beer. The following article on business requirements document (BRD) best practices are based on a multitude of past experiences, made up of projects...

6 Steps For Personalized B2B Retargeting

Inbound marketing methodologies are on the rise. Companies like IBM and Adobe are continuously pushing the envelope with new and innovative Enterprise Marketing software developments. As marketers, we need to follow these methods and software developments to solidify...

The Real-Time Challenge Of Inbound Marketing Strategies

Most marketers recognize the need to prioritize inbound marketing. Whether it involves an exciting travel offer presented on the homepage of a booking website, a message about new mortgage rates on the screen of an ATM, or optional phone upgrades presented during the...

Demystifying IBM UBX With Practical Cross-Channel Marketing

How many solutions does a common brand in North America use to engage with and analyze its customers? This magic number could vary, but in most cases with large enterprises, we are talking about an average of 20 to 30 different solutions and platforms used. With this...