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IAPP Associate Editor Ryan Chiavetta, CIPP/US, spoke with Munvo’s Software Development Manager Brad Penwarden about the creation of campaignQA and why omnichannel marketing compliance tools have yet to make the big times.
Adobe recognizes Munvo’s commitment to building a team of high performing consultants and successful projects with an Adobe Campaign Specialty
Use custom macros – user-defined queries that integrate into flowchart workflows – to implement more complex logic than typically found in IBM Campaign / Unica.
This Integration guide provides more detailed information on how Hadoop can be integrated with your IBM Unica Campaign environment, Hive and other software.
If you’re like a lot of companies, you’ll have somewhat mixed feelings about IBM Campaign. On the one hand, it is the backbone of your marketing ecosystem, the figurative rock upon which you build your campaigns.
Closely comparing Hadoop Big Data with more traditional Relational Database solutions helps you to more fully understand the advantages and drawbacks of each. If you want to engage in more meaningful IT-related discussions and make more informed business decisions, knowing more about available technologies and techniques is a key first step.
Join Chris Rayson, the Marketing Campaign & Operations Associate Director at AllianceData’s LoyaltyOne, as he discusses how Munvo Companion helps maximize LoyaltyOne’s investment in IBM Campaign – a central component of their global coalition marketing programs.
Join our senior Adobe Architect, Andrew Didinchuk, as he explains how Adobe Campaign users are leveraging their SMS channel to communicate directly with their customers.
One approach that comes to mind is aligning your CRM with an email campaign platform of your choice. By integrating these platforms correctly, you can capture both email campaigns and IP address data during your next email campaign.
For those of us who work in intricate work environments, it becomes easy for things to get lost in translation. This is why it is essential for organizations to have traces of Business Process Management (BPM) incorporated into their structure.
Join Ajay Bhaga, as he walks you through the world of Hadoop and how Fortune 1000 companies are integrating it with IBM Campaign and IBM Interact to drive real-time marketing.