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IAPP Associate Editor Ryan Chiavetta, CIPP/US, spoke with Munvo’s Software Development Manager Brad Penwarden about the creation of campaignQA and why omnichannel marketing compliance tools have yet to make the big times.
Adobe recognizes Munvo’s commitment to building a team of high performing consultants and successful projects with an Adobe Campaign Specialty
Use custom macros – user-defined queries that integrate into flowchart workflows – to implement more complex logic than typically found in IBM Campaign / Unica.
This Integration guide provides more detailed information on how Hadoop can be integrated with your IBM Unica Campaign environment, Hive and other software.
In this role, Mr. Davis will be responsible for Munvo’s consulting and product sales, company’s alliance partnerships as well as the customer success program.
If you’re like a lot of companies, you’ll have somewhat mixed feelings about IBM Campaign. On the one hand, it is the backbone of your marketing ecosystem, the figurative rock upon which you build your campaigns.
Closely comparing Hadoop Big Data with more traditional Relational Database solutions helps you to more fully understand the advantages and drawbacks of each. If you want to engage in more meaningful IT-related discussions and make more informed business decisions, knowing more about available technologies and techniques is a key first step.
One approach that comes to mind is aligning your CRM with an email campaign platform of your choice. By integrating these platforms correctly, you can capture both email campaigns and IP address data during your next email campaign.
For those of us who work in intricate work environments, it becomes easy for things to get lost in translation. This is why it is essential for organizations to have traces of Business Process Management (BPM) incorporated into their structure.
As a Business Solutions Consultant, my engagements tend to be short and sweet - yet very frequent. Through my years of experience, I have come to notice an uptick in the use of customer journey maps for the world of Enterprise Marketing. To provide some clarity on...
Companies are now facing a new challenge when trying to identify the best audience data platforms for their situation. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list...