Companies are now facing a new challenge when trying to identify the best audience data platforms for their situation. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list of options. For this article, we sampled over 200,000 company websites – that have at least 1 active audience data solution – to see which combinations are most popular.
In addition to our infographic, we attached a CSV file that shows how DMPs are being used in combination with other Audience Data Platforms. Download the file, and filter the content based on the name of the platform, for example, Lotame or LiveRamp, and it will show you all of the common combinations where Lotame or LiveRamp are used with other DMPs and audience data tools. The table will also show how many companies are using each particular combination!
If you want to download the CSV file, click the link below or click the link in the Infographic.
DMP Platforms Used Together – Download Here