Marketing Platforms Used by Top 1500 Retail and e-Commerce Brands

Join Ivan Roubtsov, our Chief Marketing Officer, as he discusses the different marketing platforms used by the worlds top 1500 retail and e-commerce brands. This video report gives an overview of 400+ marketing platforms across 15 categories – showing you which solutions are used, how much market share they capture, common adoption trends, industry-specific tools, and much more.

This report covers 15 distinct marketing platform categories:

• Audience Data Tools and Suppliers
• Media Buying and Cross-Channel Advertising Platforms
• Retargeting Solutions
• Ad Exchanges
• Web Analytics
• AB Tests, Content Optimization and Personalization
• Viewability and Media Validation Technology
• Marketing Automation Platforms
• 3rd Party Ad Servers
• Email Marketing Platforms
• E-Commerce Platforms
• Cart Abandonment Solutions
• Social Media
• Tag Management