Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag – with limited visibility on the exact list included in the category. For example:

  • Finance
    • Banking
      • Personal Banking

Once a few niche groups are selected, marketers can start a campaign to identify the location of the impressions. However, what if there was an alternative – a more controlled way of running this process?

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