Top 1500 Retail and E-Commerce Business Technology Adoption Report
Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list of options. In this article, we look at technology adoption and platforms usage for Web Analytics, AB Testing, Content Optimization, Personalization, and Tag Management across the globe’s Top 1500 Retail and e-Commerce companies.
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Munvo is a leading consulting firm helping clients improve their marketing capabilities through a combination of technology implementations, management consulting and marketing run services. In addition, Munvo Lab develops products and connectors for Adobe, SAS, and Unica Marketing Solutions.