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Why Marketers Need to Start Using SMS Marketing Channels

SMS marketing has been around for a quite some time, yet most businesses still fail to integrate it into their marketing strategy correctly. Without getting into too much detail (not yet at least), here are a few reasons why every marketer should be considering this...

How IBM Interact Connects Live Chats with Retargeting Strategies

Out with old, in with the new – strategy that is. Customer Relationship Management (CRM) is facing a new frontier with the exposure of assisted channels and marketing technologies. However, these new strategies do not only focus on technology. Instead, they revolve...

Top 1500 Retail & E-Commerce Business Technology Adoption Report

Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list...
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