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Custom Macros for IBM Campaign

Use custom macros – user-defined queries that integrate into flowchart workflows – to implement more complex logic than typically found in IBM Campaign / Unica.

How E-Learning & Continuous Learning Benefits Everyone

  “An investment in knowledge pays the best interest.” – Benjamin Franklin I have always believed – even after entering the workforce – that an individual’s drive for knowledge should never stop. This attitude is what pushed me to get into the field...

How IBM Interact Connects Live Chats with Retargeting Strategies

Out with old, in with the new – strategy that is. Customer Relationship Management (CRM) is facing a new frontier with the exposure of assisted channels and marketing technologies. However, these new strategies do not only focus on technology. Instead, they revolve...

6 Steps For Personalized B2B Retargeting

Inbound marketing methodologies are on the rise. Companies like IBM and Adobe are continuously pushing the envelope with new and innovative Enterprise Marketing software developments. As marketers, we need to follow these methods and software developments to solidify...