Why you need a Marketing Ecosystem Roadmap
A roadmap enables organizations to clearly define and understand all the components, technologies, actions, and decisions required to build a marketing ecosystem capable of addressing current and future business needs. Organizations will benefit from this service by observing a shift towards a more client-oriented vision supported by their processes, technologies and resources.
Corporate Vision | GAP Analysis | Marketing Ecosystem Maturity Model Assessment
- Identify and detail the gaps between the current state and the leading practice state for marketing capabilities.
- Assess marketing technology capabilities.
Design & Planning Phase
Custom Omni-Channel Framework | Phase Driven Marketing Ecosystem Design
- Design and plan roadmap, including key business outcomes.
- Define the roadmap building blocks for every phase of the marketing framework.
- Measure the potential impact of the roadmap on enhancing market.
Enabling Customer-Driven Marketing Ecosystem Growth
- Enhance ecosystem growth by guiding companies through the phases of the roadmap (detailed information by phase on impacted channels, internal dependencies, impacted customer types, external dependencies, etc..).
Marketing Ecosystem Roadmap Services
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