Munvo consultants utilize decision engine technology to personalize offers and deliver interactive multi-channel next-best-action dialogues. Now with our Evergage alliance, we are able to expand both our industry experience and 20+ use cases to promote next-generation personalization technologies and provide increasing business value to our clients and their customers.
Respond in the Moment
Present individual shoppers with relevant messages, offers, products and content in real time. Easily build and deploy machine learning-driven experiences – recommendations, search, navigation, dynamic merchandising – that account for both product popularity and availability, as well as each shopper’s preferred categories, brands, styles, geography and price ranges.
Evergage allows you to capitalize on Always-On marketing scenarios that exploit customer data streams. In the telecommunications industry, customers are continually generating millions of events from call usage, data usage, MMS messages and changes to their pre-paid balances. Evergage technology personalizes relevant messages based on detection of critical events, opportunities or changes in behavior. For this example, a valuable pre-paid customer whose balance is running low may be provided a top-up bonus or limited promotion to ensure and strengthen retention.
Enable dynamic e-mails upon open - at scale
Transactional emails such as banking statements have some of the highest open rates, often exceeding 100%, which make them an amazing marketing opportunity.
In this example, the customer is targeted using offline segmentation and predictive model data, which recommends a credit card offer be sent with the email statement. At lunch, the customer browses on the bank’s website and shows mortgage product interest and intent. In the evening, the customer opens the e-mail, which Evergage personalize based on the customer’s recent engagement. This type of conversion-increasing, personalization experience has allowed our clients to gain a competitive advantage.