What is Next-Gen Personalization?
Personalized Content & Recommendations
Dynamic Emails on Open
In this example, the customer’s monthly statement includes a credit card offers based on offline segmentation and predictive model data. However, prior to opening the email, the customer browses the bank’s website and shows mortgage product interest and intent. In the evening, when the customer opens the e-mail statement, the content is dynamically enhanced by Evergage, replacing the credit card offer with mortgage information. This type of conversation-increasing personalization experience has allowed marketers to gain a competitive advantage.