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Evergage Practice

Munvo Expertise

Munvo consultants utilize decision engine technology to personalize offers and deliver interactive multi-channel next-best-action dialogues. Now with our Evergage alliance, we are able to expand both our industry experience and 20+ use cases to promote next-generation personalization technologies and provide increasing business value to our clients and their customers.

20+ Personalization Projects
Always-On Marketing

Respond in the Moment

Present individual shoppers with relevant messages, offers, products and content in real time. Easily build and deploy machine learning-driven experiences – recommendations, search, navigation, dynamic merchandising – that account for both product popularity and availability, as well as each shopper’s preferred categories, brands, styles, geography and price ranges.

Always-On Marketing

Evergage allows you to capitalize on Always-On marketing scenarios that exploit customer data streams. In the telecommunications industry, customers are continually generating millions of events from call usage, data usage, MMS messages and changes to their pre-paid balances. Evergage technology personalizes relevant messages based on detection of critical events, opportunities or changes in behavior. For this example, a valuable pre-paid customer whose balance is running low may be provided a top-up bonus or limited promotion to ensure and strengthen retention.

Enable dynamic e-mails upon open - at scale

Transactional emails such as banking statements have some of the highest open rates, often exceeding 100%, which make them an amazing marketing opportunity.

In this example, the customer is targeted using offline segmentation and predictive model data, which recommends a credit card offer be sent with the email statement. At lunch, the customer browses on the bank’s website and shows mortgage product interest and intent. In the evening, the customer opens the e-mail, which Evergage personalize based on the customer’s recent engagement. This type of conversion-increasing, personalization experience has allowed our clients to gain a competitive advantage.

Our Personalization Work

Enable “nudges” or recommendations when customers are most engaged, such as self-service moments and determine which work best with automated A/B testing
Optimize real-time recommendations for hundreds of thousands of hourly transactions within service level agreements
Create and manage personalization technology implementation plans and roadmaps
Implement “always-on marketing” capabilities by analyzing large amounts of customer usage and activity data streams to detect opportunities for delivering dynamic content and relevant recommendations
Promote the next-best-action, based on relevancy to customer and profitability for your organization using machine learning recepies
Assess personalization capabilities such as multivariate testing and provide strategy for achieving them
Deployment of 1:1 personalization technology that scales and integrates with your existing MarTech ecosystem.
Capitalize on customer sentiment and maintain consistent personalized messaging across owned and paid channels

Munvo Services at a Glance

Customized training

Marketing data mart modeling

Deskside coaching

Marketing database build

Marketing run services

Custom integration