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Command Performance: Seeking and Solving with Munvo Companion

If you’re like a lot of companies, you’ll have somewhat mixed feelings about IBM Campaign. On the one hand, it is the backbone of your marketing ecosystem, the figurative rock upon which you build your campaigns. On the other, it is sometimes the hard place where campaigns go to…be stressful. Simply put, you should check out Munvo Companion.

The Facts: Hadoop Big Data vs. Relational Databases

Closely comparing Hadoop Big Data with more traditional Relational Database solutions helps you to more fully understand the advantages and drawbacks of each. If you want to engage in more meaningful IT-related discussions and make more informed business decisions, knowing more about available technologies and techniques is a key first step.

6 Steps For Personalized B2B Retargeting

Inbound marketing methodologies are on the rise. Companies like IBM and Adobe are continuously pushing the envelope with new and innovative Enterprise Marketing software developments. As marketers, we need to follow these methods and software developments to solidify...

Demystifying IBM UBX With Practical Cross-Channel Marketing

How many solutions does a common brand in North America use to engage with and analyze its customers? This magic number could vary, but in most cases with large enterprises, we are talking about an average of 20 to 30 different solutions and platforms used. With this...
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