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Business Process Management: Why You Need It

For those of us who work in intricate work environments, it becomes easy for things to get lost in translation. This is why it is essential for organizations to have traces of Business Process Management (BPM) incorporated into their structure.

Creating a Customer Journey in the World of Enterprise Marketing

As a Business Solutions Consultant, my engagements tend to be short and sweet – yet very frequent. Through my years of experience, I have come to notice an uptick in the use of customer journey maps for the world of Enterprise Marketing. To provide some clarity...

3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for...

How E-Learning & Continuous Learning Benefits Everyone

  “An investment in knowledge pays the best interest.” – Benjamin Franklin I have always believed – even after entering the workforce – that an individual’s drive for knowledge should never stop. This attitude is what pushed me to get into the field...

How IBM Interact Connects Live Chats with Retargeting Strategies

Out with old, in with the new – strategy that is. Customer Relationship Management (CRM) is facing a new frontier with the exposure of assisted channels and marketing technologies. However, these new strategies do not only focus on technology. Instead, they revolve...
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