If you’re like a lot of companies, you’ll have somewhat mixed feelings about IBM Campaign. On the one hand, it is the backbone of your marketing ecosystem, the figurative rock upon which you build your campaigns. On the other, it is sometimes the hard place where campaigns go to…be stressful. Simply put, you should check out Munvo Companion.
One approach that comes to mind is aligning your CRM with an email campaign platform of your choice. By integrating these platforms correctly, you can capture both email campaigns and IP address data during your next email campaign.