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3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for...

How E-Learning & Continuous Learning Benefits Everyone

  “An investment in knowledge pays the best interest.” – Benjamin Franklin I have always believed - even after entering the workforce - that an individual's drive for knowledge should never stop. This attitude is what pushed me to get into the field of e-Learning. I...

How IBM Interact Connects Live Chats with Retargeting Strategies

Out with old, in with the new – strategy that is. Customer Relationship Management (CRM) is facing a new frontier with the exposure of assisted channels and marketing technologies. However, these new strategies do not only focus on technology. Instead, they revolve...

Top 1500 Retail & E-Commerce Business Technology Adoption Report

Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list...

The 5 Business Processes of Marketing Resource Management (MRM)

Occasionally, marketing campaigns and programs seem to go off track - running in directions no one could have predicted. If you have ever managed marketing campaigns, or at least tried, then you understand the challenges that come with it. Fortunately, there is a...

Retargeting Emails and CRMs with 1st Party Audience Data

To all the readers that have managed email campaigns during their careers; what is the value associated with re-engaging your inactive recipients? Is the opportunity cost enough to make you consider a new retargeting strategy? Many companies rely on outbound marketing...

Best Practices for a Business Requirements Document (BRD)

 “Your BRD  saved our butts at least three times this year!” - Friendly Project Manager giving feedback over a pint of beer. The following article on business requirements document (BRD) best practices are based on a multitude of past experiences, made up of projects...

6 Steps For Personalized B2B Retargeting

Inbound marketing methodologies are on the rise. Companies like IBM and Adobe are continuously pushing the envelope with new and innovative Enterprise Marketing software developments. As marketers, we need to follow these methods and software developments to solidify...