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Command Performance: Seeking and Solving with Munvo Companion

If you’re like a lot of companies, you’ll have somewhat mixed feelings about IBM Campaign. On the one hand, it is the backbone of your marketing ecosystem, the figurative rock upon which you build your campaigns. On the other, it is sometimes the hard place where campaigns go to…be stressful. Simply put, you should check out Munvo Companion.

The Facts: Hadoop Big Data vs. Relational Databases

Closely comparing Hadoop Big Data with more traditional Relational Database solutions helps you to more fully understand the advantages and drawbacks of each. If you want to engage in more meaningful IT-related discussions and make more informed business decisions, knowing more about available technologies and techniques is a key first step.

Business Process Management: Why You Need It

For those of us who work in intricate work environments, it becomes easy for things to get lost in translation. This is why it is essential for organizations to have traces of Business Process Management (BPM) incorporated into their structure.

Creating a Customer Journey in the World of Enterprise Marketing

As a Business Solutions Consultant, my engagements tend to be short and sweet - yet very frequent. Through my years of experience, I have come to notice an uptick in the use of customer journey maps for the world of Enterprise Marketing. To provide some clarity on...

How 200,000 Audience Data Platforms Users Organize Their DMP Solutions

Companies are now facing a new challenge when trying to identify the best audience data platforms for their situation. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list...

Why Marketers Need to Start Using SMS Marketing Channels

Short Message Service (SMS) marketing has been around for a quite some time, yet most businesses still fail to integrate it into their marketing strategy correctly. Without getting into too much detail (not yet at least), here are a few reasons why every marketer...

3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for...

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