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Custom Macros for IBM Campaign

Use custom macros – user-defined queries that integrate into flowchart workflows – to implement more complex logic than typically found in IBM Campaign / Unica.

The Facts: Hadoop Big Data vs. Relational Databases

Closely comparing Hadoop Big Data with more traditional Relational Database solutions helps you to more fully understand the advantages and drawbacks of each. If you want to engage in more meaningful IT-related discussions and make more informed business decisions, knowing more about available technologies and techniques is a key first step.

Business Process Management: Why You Need It

For those of us who work in intricate work environments, it becomes easy for things to get lost in translation. This is why it is essential for organizations to have traces of Business Process Management (BPM) incorporated into their structure.

Creating a Customer Journey in the World of Enterprise Marketing

As a Business Solutions Consultant, my engagements tend to be short and sweet - yet very frequent. Through my years of experience, I have come to notice an uptick in the use of customer journey maps for the world of Enterprise Marketing. To provide some clarity on...

Why Marketers Need to Start Using SMS Marketing Channels

SMS marketing has been around for a quite some time, yet most businesses still fail to integrate it into their marketing strategy correctly. Without getting into too much detail (not yet at least), here are a few reasons why every marketer should be considering this...